Oct. 22, 2020

Ep. 26 :: Brand Identity and Positioning with Bonnie Mauldin of The Mauldin Group

Ep. 26 :: Brand Identity and Positioning with Bonnie Mauldin of The Mauldin Group

Communicating your mission, values, and purpose effectively—internally at your firm and externally to the market—is a core function of leadership.  In episode 26 of The Construction Leadership Podcast, Bradley Hartmann is joined by Bonnie...


Communicating your mission, values, and purpose effectively—internally at your firm and externally to the market—is a core function of leadership. 

In episode 26 of The Construction Leadership Podcast, Bradley Hartmann is joined by Bonnie Mauldin, CEO of The Mauldin Group, to help you do just that.

The Mauldin Group is an Atlanta-based web design and internet marketing firm that specializes in the construction industry.    

Hartmann and Mauldin discuss: 

  • Perception and how perceived value in the mind of the customer is the essential element in marketing and effective positioning 
  • Brand Identity and the questions to ask to determine if you have an effective one
  • How to differentiate your website even if you have a similar mission and values as your competition

 

Thank you for listening. Enjoy the conversation with Bonnie Mauldin, CEO of the Mauldin Group.

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