268 :: Tim Rethlake of Hearth & Home Technologies: Elite Sales Strategies Review

In episode 268, Bradley is joined by Director of Sales Effectiveness at Hearth & Home Technologies, Tim Rethlake.  They examine a recently released book by Sales Guru and Author, Anthony Iannarino, titled Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative.  Tim and Bradley discuss many of the sales ideas from the book including the concept of being one-up as well as the structure of a meeting. 

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