Ep. 119 :: Negotiation in times of uncertainty, part 1

In episode 119, Bradley and Jenny discuss negotiation in times of uncertainty. 

Tactical elements include: 

- Anticipating the shift to buyers

- Understanding loss aversion

- Examining cost drivers

- Detailing the total cost of ownership

- The importance of documenting assumptions

- And the one thing - if nothing else - you must do prior to a negotiation