March 30, 2020
Ep. 119 :: Negotiation in times of uncertainty, part 1
In episode 119, Bradley and Jenny discuss negotiation in times of uncertainty. Tactical elements include: - Anticipating the shift to buyers - Understanding loss aversion - Examining cost drivers - Detailing the total cost of ownership -...
In episode 119, Bradley and Jenny discuss negotiation in times of uncertainty.
Tactical elements include:
- Anticipating the shift to buyers
- Understanding loss aversion
- Examining cost drivers
- Detailing the total cost of ownership
- The importance of documenting assumptions
- And the one thing - if nothing else - you must do prior to a negotiation
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