Ep. 40 :: Online Ordering to Enhance Relationships with Ryan Stensland of GMS / Pioneer Materials

Our guest today is Ryan Stensland, General Manger at Pioneer Materials West in Colorado. In addition to leading seven locations from Denver to Grand Junction to Casper, Wyoming, Ryan led the effort to launch the online ordering capabilities for the GMS family of brands. Despite challenges technical and emotional, Ryan successfully implemented online ordering which now accounts for nearly 20% of his sales—saving his customers and his team time while improving communication. An initial concern from skeptics was the potential loss of personal connection with customers. In this episode, Ryan shares his belief that his relationships have gotten stronger because his team is now able to connect with customers online and off. Enjoy my conversation with Ryan Stensland. Thanks for listening.