Ep. 49 :: The Unusual Suspect: the most overused, yet underutilized cliche in sales and leadership

In episode 49, we leverage the movie, "The Usual Suspects," to bring a single sales cliché into focus because of its destructive ability to thwart prospecting efforts in their tracks. And yet, this very same cliché is also underutilized in personal development and potential mentoring situations. What is this confounding two-faced phrase? Listen to find out — you'll enjoy it and your team will improve because of it.