Last month at the NLBMDA conference in Chicago I met up with the association's out-going chairman and CEO of Franklin Building Materials, Rick Lierz. Rick shared his experience learning at the Disney Institute and how it shaped the process of editing Franklin's mission statement. We talked about developing a strong culture and how to stay a step ahead of customers' needs with technology — acknowledging the risk that comes from being too far ahead. We touch on the role digital content can play in delivering value to customers, how Franklin recruits talent from across the country to Boise, and (ahem) The Monkees. I hope you enjoy my conversation with Rick Lierz. Thanks for listening.