Episode 29 :: The Dilly Dilly Dilemma: Delivering insights to your sales team—and the market—faster

Beyond humorous sketch comedy involving beer, the Dilly Dilly Dilemma is about a common challenge among industry manufacturers, distributors, and dealers. The dilemma results in sales people consistently frustrated by a lack of relevant and helpful sales tools—online or off—that leads them to feel like they are dialing for dollars instead of delivering value. The dilemma results in sales managers and executives scratching their heads, wondering why all the value-added services they employ isn’t leading to higher margins. The dilemma also results in marketing teams feeling disconnected (and often disrespected) as they serve as event coordinators for summer BBQs instead of performing the primary function of a Marketing team: increasing brand awareness and trust in the market to help drive margins and sales. This is the Dilly Dilly Dilemma—how to implement a process to consistently increase the speed and clarity of insights from Executive leadership, through marketing and into the hands of your sales team to make the buying process easier for prospects and clients. And then, to complete the feedback loop, sales must share the conversations, questions, and challenges from the market, back to Executive leadership. Here's how to solve the Dilly Dilly Dilemma.