In episode 184, Hartmann outlines a method to standing up and standing out during this unprecedented pricing/supply chain squeeze by being available, adaptable, and authentic.
In doing so, you can position your brand for growth despite this asymmetrical crisis. Unlike the crisis symmetry offered during COVID (we're all facing the same risks and uncertainties), this supply chain crisis is asymmetrical: the builder's decreased profits are offset by the rise in dealer/distributor/manufacturer profits.
Important to mention here . . . perception is reality.
