In video two of our OSR Academy Launch series, we continue to share mental models + tools to help you become a more effective leader.

Today we focus on how to build a better sales argument, and how to be more persuasive. Using the story of Bill Bowerman, legendary track and field coach and co-founder of Nike, and long-distance runner Steve Prefontaine, we'll learn how to change behavior, and quantify both the pain, and the opportunity.

This topic and more are covered in the OSR Academy. For more information on our program and how you can sign up for Cohort III, visit www.osracademy.com.

The mission of the OSR Academy is to intentionally and proactively provide the next generation of LBM (Lumber & Building Materials) outside sales reps with confidence and discipline around the fundamentals of selling.