Bradley Hartmann, CEO of Bradley Hartmann & Co. previews the OSR (Outside Sales Representative) Academy. The OSR Academy is a sales training program specifically designed for the lumber and building material industry (LBM). The academy aims to address the struggles faced by sales reps in the industry by teaching them essential skills such as goal setting, time management, pipeline management, and prospecting. The program has already witnessed success with 16 individuals from the previous cohort, with four of them being promoted to outside sales roles.

Bradley outlines the importance of pain quantification in sales, where salespeople need to understand and quantify the pain their customers or prospects are experiencing. By identifying the needs, fears, pains, and opportunities for growth, sales professionals can offer tailored solutions and deliver value to their customers.

More information on The OSR Academy and how you can sign up for Cohort 2 - https://www.bradleyhartmannandco.com/osr-academy

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