Bradley Hartmann, CEO of Bradley Hartmann & Co. offers a preview of the 2024 Sales Fundamentals Workshop being held April 1-3 in Ft. Worth, Texas. He shares a story about the Silna brothers, who owned an ABA franchise and how they used a negotiating tactic to make over $800 million from the NBA without owning a franchise.

More information about the 2024 Sales Fundamentals Workshop:
https://www.bradleyhartmannandco.com/sales-fundamentals-workshop

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