What if AI could give your outside salespeople more time with customers, without asking them to learn another complicated piece of technology?

ERP systems have traditionally been something businesses love to hate, but artificial intelligence is creating an opportunity to rethink how technology serves the people using it. In this episode, GenetiQ CEO Justin Lawless joins Bradley Hartmann to explore why successful technology transformation is more about people than software. Learn how AI can make salespeople more effective, and why replacing your core ERP with something you built using AI may not be as simple as it sounds.

In this episode you’ll discover:

-Why the human side of an ERP transformation may matter even more than the technology, and how leaders can approach change with a more people-centric mindset.
-How AI-powered voice agents could let outside salespeople check inventory, capture customer notes, create pre-orders, and update CRM information while spending more time in the field.
-Why experimentation with AI is valuable, but experience, clean data, open systems, and human oversight still matter when technology is responsible for running the core of your business.

Play the episode to discover how AI, ERP, and people-first technology can help your sales team spend less time managing systems and more time solving problems for customers.

At Bradley Hartmann & Company, we help construction teams improve sales, leadership, and communication by reducing miscommunication, strengthening teamwork, and bridging language gaps between English and Spanish speakers. To learn more about our product offerings, visit bradleyhartmannandco.com.

The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price.

Every Monday and Wednesday, Hartmann helps LBM sales pros deliver upfront so you can stop competing on price and close more profitable deals with confidence. Find more episodes at http://www.craftoflbmsalespodcast.com.

Have topic ideas or guest recommendations? Contact us at info@bradleyhartmannandco.com.