399 :: Tom Asacker: Deathly Afraid of Not Doing It

In episode 399, Tom Asacker shares insights from his experience as a business owner, 
innovator, and professional magician. He emphasizes the need to understand and fulfill 
people's desires in order to be persuasive and influential. 

Tom talks about the power of having fun and enjoying the process in achieving success. 
He explores the role of doubt and skepticism in innovation and explains how curiosity and embracing the unknown can lead to breakthroughs. Bradley inquires about the process and learnings from Tom’s podcast, "I Hear Dead People,” alongside the future of learning.

 Key Insights / Takeaways 
• Understanding and fulfilling people's desires is key to persuasion and influence
 • Why innovation cannot be forced; it must be allowed to emerge through curiosity, 
experimentation, and learning
 • Why desire is the driving force in the marketplace
 • Improved self-awareness requires individuals to genuinely want to change 
• The podcast 'I Hear Dead People' explores the ideas and philosophies of influential 
figures through fictional interviews, providing an entertaining and educational experience.
 • Tom's upcoming book 'Unwinding Want' aims to help people uncover their true desires 
and eliminate regrets by unraveling the psychological hypnosis that keeps them stuck in 
patterns they don't truly want.

 Chapters 
00:00 The Path to Magicianship
05:59 Understanding Desires for Persuasion and Influence
11:56 Embracing Curiosity and the Unknown for Innovation
31:50 The Podcast 'I Hear Dead People'
38:18 Uncovering True Desires and Eliminating Regrets

This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days.

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