Videos

June 14, 2024

OSR Academy :: Quantifying Pain and Opportunity

In video two of our OSR Academy Launch series, we continue to share mental models + tools to help you become a more effective leader. Today we focus on how to build a better sales argument, and how to be more persuasive. Using the story of Bill Bowerman, legendary track…

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June 13, 2024

405 :: The Alaskan Origins of Our Battle Cry: You Are Owed Nothing. Deliver Value First

Through 404 episodes of the Construction Leadership Podcast, host Bradley Hartmann has ended the show with his mantra-as-battle-cry: "You Are Owed Nothing. Deliver Value First." In episode 405, Hartmann shares its unlikely origin story for the first time as he emphasizes its practical utility through examples from listeners in different…

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June 12, 2024

405 :: The Alaskan Origins of the Battle Cry: “You Are Owed Nothing. Deliver Value First.

Through 404 episodes of the Construction Leadership Podcast, host Bradley Hartmann has ended the show with his mantra-as-battle-cry: "You Are Owed Nothing. Deliver Value First." In episode 405, Hartmann shares its unlikely origin story for the first time as he emphasizes its practical utility through examples from listeners in different…

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June 10, 2024

OSR Academy :: Social Proof and Testimonials

Over the next week, we will be sharing three different sets of mental models + tools to help you become a more effective leader. Today we focus on the power of testimonials, and how to leverage social proof to increase your influence and grow your business. This topic and more…

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June 10, 2024

404 :: Mark Weber of Builders FirstSource: Insights from Working at Taco Bell and That...

In episode 404, Mark Weber of Builders FirstSource in Michigan hilariously and insightfullyshares his experiences working at Taco Bell and in the electronic appliance retail business,highlighting the importance of upselling and learning to anticipate the the word 'no.' Markemphasizes the significance of being a good mentee and the role humility…

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June 10, 2024

OSR Academy :: Opt In for Free Leadership Tools

As part of our launch for Cohort III of OSR Academy, we are delivering value first. Interested in free sales and leadership tools, or learning more about our program? "Opt In" on our newsletter to receive the free training content over the next two weeks. We will be sharing three…

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June 4, 2024

403 :: Bill Walton Replay: Grateful Dead

In this replay episode, Bradley is joined by NBA Legend and Hall of Famer Bill Walton at the West Coast Lumber and Building Materials Association (WCLBMA) Annual Convention that was held October 19-21, 2022 in San Diego, CA. Bill discusses leadership lessons he learned from coaches, including John Wooden at…

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May 28, 2024

Voicemail Top Five: How to Leave a Strong and Succinct Voicemail that Stands Out Above the Rest

At a recent sales training event, fifteen different teams were required to draft and record a voicemail for a fictional prospect they were working with. In this video, we'll review our top five voicemails that stood out above the rest. We've provided some feedback on what the salesperson did really…

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May 28, 2024

402 :: Randee Herrin: On Assessing Your Team’s Readiness to Change

In episode 402, Randy Herrin and Bradley Hartmann discuss the topic of change management. They explore the importance of understanding human nature and the readiness capability of the organization when implementing change. They also discuss the need to set realistic expectations and invest the necessary time and effort for meaningful…

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May 21, 2024

401 :: Negotiating Maas: The Baseball Card Transaction That Changed My Life

In episode 401, host Bradley Hartmann shares his most personal story yet about a childhood event that changed his life. The story involves his father—a construction leader for four decades—a local card and comic retailer, and a professional baseball player named Kevin Maas. The event educated Bradley on value, pricing,…

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May 14, 2024

Was Abe Lincoln the worst POTUS of all time??? #shorts

EPISODE 400! Verne Harnish joins us this week on #TheConstructionLeadershipPodcast for our 400th episode. Verne discusses his insights on scaling up businesses and shares his experiences with the Rockefeller Habits. He also highlights the importance of aligning people, strategy, execution, and cash in order to drive business growth. Listen to…

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May 13, 2024

400 :: Verne Harnish on Scaling Up—And Why Lincoln Was the Worst POTUS

In this conversation, Verne Harnish discusses his insights on scaling up businesses and shares his experiences with the Rockefeller Habits. He also highlights the importance of aligning people, strategy, execution, and cash in order to drive business growth. Harnish provides a list of non-obvious leaders who have influenced him, including…

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May 9, 2024

Principles of a professional magician can be applicable in all areas of life 🤯🤯

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May 9, 2024

OSR Academy Testimonials :: What Students Are Saying 2.0

In this series of testimonial highlights, we'll hear from several students on the impact OSR Academy has had in their professional development. The mission of the OSR Academy is to intentionally and proactively provide the next generation of LBM (Lumber & Building Materials) outside sales reps with confidence and discipline…

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May 7, 2024

If they are all living the right way… where is the happy one? 🤔 #shorts

Tom Asacker joins Bradley on episode 399 of #TheConstructionLeadershipPodcast 👏🏼 He shares insights from his experience as a business owner, innovator, and professional magician. He also emphasizes the need to understand and fulfill people’s desires in order to be persuasive and influential. Listen to The Construction Leadership Podcasts on Spotify,…

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May 7, 2024

399 :: Tom Asacker: Deathly Afraid of Not Doing It

In episode 399, Tom Asacker shares insights from his experience as a business owner, innovator, and professional magician. He emphasizes the need to understand and fulfill people's desires in order to be persuasive and influential. Tom talks about the power of having fun and enjoying the process in achieving success.…

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April 30, 2024

398 :: How Nike Lost Steph Curry: A Case Study of a Multi-Billion Dollar Mistake

In episode 398, a 2016 ESPN article written by Ethan Sherwood Strauss has been converted into a vivid and engaging case study illustrating the laws of power, influence, persuasion, and value—including what to do and what not to do. The case study examines Steph Curry's rise to fame and his…

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April 26, 2024

OSR Academy Cohort II Testimonial :: Jeff Champlin of Arnold Lumber

Hear what students are saying about the OSR Academy! The mission of the OSR Academy is to intentionally and proactively provide the next generation of LBM (Lumber & Building Materials) outside sales reps with confidence and discipline around the fundamentals of selling. Find out more at https://www.bradleyhartmannandco.com/osr-academy

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April 26, 2024

OSR Academy Cohort II Testimonial :: Matthew Rask shares what he loves most about OSR Academy

The mission of the OSR Academy is to intentionally and proactively provide the next generation of LBM (Lumber & Building Materials) outside sales reps with confidence and discipline around the fundamentals of selling. Find out more at https://www.bradleyhartmannandco.com/osr-academy

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April 26, 2024

The OSR Academy Overview :: Turning Sales Rookies into Sales Pros

Bradley Hartmann & Co. created the OSR Academy in response to baby boomer sales pros retiring faster than their replacements are being developed. Few LBM organizations effectively train the next generation of sales pros to be successful prior to being thrust into the role. The OSR Academy is a unique…

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April 26, 2024

Make a personal connection & deliver value in sales meetings #salesstrategies #constructionindustry

When prepping for a sales meeting, Andrew Cooper of Toll Brothers says you need to 1) Make a personal connection 🤝 and 2) Deliver value ✅ This week on #TheConstructionLeadershipPodcast, we feature an all-star lineup of leaders sharing their wisdom and experience from a recent training event we held in…

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April 26, 2024

OSR Academy Cohort II Testimonial :: Brian Poirier of Koopman Lumber Company

Hear what students are saying about the OSR Academy! The mission of the OSR Academy is to intentionally and proactively provide the next generation of LBM (Lumber & Building Materials) outside sales reps with confidence and discipline around the fundamentals of selling. Find out more at https://www.bradleyhartmannandco.com/osr-academy

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April 26, 2024

OSR Academy Cohort II Testimonial :: Matthew Rask, Building Center of Gloucester

Hear what students are saying about the OSR Academy! The mission of the OSR Academy is to intentionally and proactively provide the next generation of LBM (Lumber & Building Materials) outside sales reps with confidence and discipline around the fundamentals of selling. Find out more at https://www.bradleyhartmannandco.com/osr-academy

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April 26, 2024

OSR Academy Cohort II Testimonial :: Carlos Ruiz of Big Creek Lumber Company

Hear what students are saying about the OSR Academy! The mission of the OSR Academy is to intentionally and proactively provide the next generation of LBM (Lumber & Building Materials) outside sales reps with confidence and discipline around the fundamentals of selling. Find out more at https://www.bradleyhartmannandco.com/osr-academy

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