Videos

In episode 244, Bradley is joined by Garrett Moore, CEO and Founder of Agorus. Garrett explains how Agorus has streamlined and accelerated the custom home building process and what makes them different. He reflects on the leadership lessons he learned while playing football at Stanford and as a member of…

In episode 243, Bradley is joined by Melissa Dalton, Head of Global Talent and Organizational Effectiveness at DBM Global. Melissa explains the difference between giving feedback vs. feedforward when doing evaluations. She discusses the advantages, especially for new leaders, to use feedforward to bring positivity to the organization. Melissa also…

On The Behind Your Back Podcast, Mark Scherer, COO of Scherer Bros. Lumber explains how he motivates a struggling salesperson. https://www.behindyourbackpodcast.com/239-the-wolf-of-wall-street-sales-in-cinema-with-mark-scherer/

In episode 242, Bradley and Erik discuss Football Hall of Famer, former coach, broadcaster, and salesman, John Madden. They examine what made Madden such a great salesman of the game of football, from the game itself, to the most profitable sports video game ever created. Bradley and Erik also explore…

In episode 241, Bradley is joined by returning guest Bobby Krueger, Principle at Mavrek Development in Chicago, IL and President of The Krueger Group in Cleveland, OH. Bobby shares some great examples of how to sell in today's climate. He also reflects on recent negotiations where bridges were burned by…

In episode 240, Bradley explains how to avoid bad habits during the glory days to prepare you for the future. How documenting your assumptions will help when setting annual goals and budgets. Bradley also reveals how using the G.A.P.P Model can help you set and achieve these goals. As an…

In episode 238, returning guest Mark Scherer, COO of Scherer Bros. Lumber Company joins Bradley and Erik to break down another Sales in Cinema film, The Wolf of Wall Street. Mark examines 3 scenes including the infamous Leonardo DiCaprio - Matthew McConaughey scene. This episode is brought to you by…

In episode 238, Bradley is joined by Kent Jobe of Franklin Building Supply, otherwise known as The Most Interesting Sales VP in the World. Kent explains why under promising and over delivering actually causes problems. We discuss the Buyer's Paradox and how salespeople can bring value by delivering unique capabilities.…

In episode 237, Bradley is joined by Melanie Bisson, Director of LBM Sales at Grabber Construction Products. Melanie explains Artificial Intelligence (AI), how it works, and the several ways companies can leverage it to innovate. This episode is brought to you by Capital One Trade Credit *** If you enjoyed…

In episode 236, Bradley is joined by Clay Miller, Hardwood Lumber Expert at Aurora Timberland. Clay examines 3 fantastic scenes from the Netflix series Big Timber and shares his similar experiences and lessons learned from these encounters. While Aurora Timberland is a large wholesale lumber dealer in North America, Clay…

In episode 235, Bradley is joined by Bruce Marshall from Rookie Sales Pro, LLC. Bruce shares the inspiring story of his rise from a diesel truck mechanic to sales leader, business owner, entrepreneur, and sales rapper. He explains how reading Sales Leader, Author, and a friend of this podcast, Mike…

In episode 234, Bradley is joined by Capital One Trade Credit Vice President, Shawn Cunningham and Managing Vice President Scott Simpson. They discuss the Capital One Trade Credit Platform and why it's different, their approach to managing relationships, and whether or not they regularly hang out with Capital One spokesman…

In episode 233, returning guest and sales extraordinaire, Matt Potter, joins Bradley to break down another Sales in Cinema film, Glengarry Glen Ross. Matt dissects 4 scenes including the infamous ABC, Always Be Closing, Alec Baldwin scene. *** If you enjoyed this podcast, we'd sincerely appreciate it if you left…

In episode 232, Bradley visits with Dan Butterfield, VP of Residential Sales at Daltile, and Steve Chesin, CEO of Carpets N More, during the FEI Group National Conference. They discuss how to better diversify your business to become recession-proof and why you need to have the mindset of selling solutions…

In episode 231, Bradley visits with President and CEO, Megan Bittle of RSI Kitchen and Bath, and Patrick Warren, VP of Residential Sales, Dealer and Showrooms at Daltile during the FEI Group National Conference. They discuss how work-life has shifted in the past 2 years as has how their companies…

In episode 230, Bradley examines the significance of Earl Nightingale's The Strangest Secret and the effects it has on our everyday lives. Bradley also explains how we can become better versions of ourselves by developing systems of gratitude and avoiding loss aversion. *** If you enjoyed this podcast, we'd sincerely…

In episode 229, Bradley offers another preview of the 2022 Sales Fundamentals Workshop by comparing Philadelphia 76ers' basketball player, Ben Simmons' downward spiral to a salesperson losing confidence. Bradley explains why we need to be more sensitive to how people are feeling. Be sure to download all 3 of our…

In episode 228, Bradley offers another preview of the 2022 Sales Fundamentals Workshop by revealing several phrases to never use when trying to make a sale. Bradley suggests better options to use instead of the ol' JCI - Just Checking In. Be sure to check with us daily the rest…

In episode 227, Bradley offers another preview of the 2022 Sales Fundamentals Workshop by revealing the 4 essential rules you can use to help you win any negotiation. Be sure to check with us daily the rest of the week as we release multiple lessons while we countdown to selling…

In episode 226, Bradley offers another preview of the 2022 Sales Fundamentals Workshop by explaining the Power Curve and why you should utilize the 80-20 rule to take control of your sales. Be sure to check with us daily over the next 2 weeks as we will release multiple lessons…

In episode 225, Bradley offers a preview of the 2022 Sales Fundamentals Workshop by revealing the 7 questions all salespeople should ask before offering a solution. He also explains what it means to allow your clients to suffer and why that sounds much worse than it is. We will release…

In episode 224, Brand and Business Development Manager, Jen Zuern, and Executive VP, Doug Carlson, of Zuern Building Products and Design Center explains the importance of cultivating a family oriented culture within their company and how they use blocks of wood to help achieve it. They also discuss how they…

In episode 223, Lawanna Dendy, Regional Human Resources Business Partner (RHRBP), South & West, for US LBM, LLC, uncomplicates and explains Diversity, Equity, and Inclusion. Lawanna explains how HR professionals are helping both leaders and employees through the current work environment caused by the pandemic, by leading with HEART. ***…

In episode 222, Mark Scherer, COO of Scherer Bros. Lumber Company speaks at Bradley Hartmann's 2021 Sales Fundamentals Workshop and offers several interesting insights including what your boss is saying about you when you're not around. Mark also compares salespeople to a high profile position on NFL rosters. *** If…