Episodes

Sept. 27, 2022

280 :: Sundt Construction: The Making of a Private Podcast

In episode 280, Bradley and Erik The Producer are joined by District HS&E, Adam Mack and Project Manager, Brandon Drury of Sundt Construction.  Adam and Brandon have begun their journey to create an internal podcast at Sundt to drive employee...

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Sept. 22, 2022

279 :: Unlearning The Alcatraz Rule to Grow Faster, More Enjoyably

In episode 279 Bradley explains the Alcatraz Rule and how his friend, Patrick, misapplies it to NOT listen to this podcast, despite being a fan of it.  Bradley discusses why you should discard the Alcatraz Rule and consume as much knowledge as...

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Sept. 20, 2022

278 :: Keegan O'Reilly of Brand Vaughan Lumber Co. - Optimism and Exp…

In episode 278, Bradley is joined by Brand Vaughan Outside Sales Representative Keegan O'Reilly.  Keegan and Bradley discuss setting realistic expectations, the benefits of time management, and more.  You don't want to miss the ending of the...

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Sept. 13, 2022

277 :: Daniel Maxson of New South Construction - Everyone Has a Story

In episode 277, Bradley is joined by Daniel Maxson, Corporate Safety Director at New South Construction.  Daniel recalls his military career and how it made him a more effective leader.  We discuss how leaders need to be effective...

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Sept. 8, 2022

276 :: Beth PopNikolov, CEO of Venveo

In episode 276, Bradley is joined by Beth PopNikolov, CEO of Venveo.  Beth describes her first 90 days as CEO of Venveo and how important it was to maintain the company's culture.  She also gives advice on how to improve communication...

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Sept. 6, 2022

275 :: My Stroke Of Luck

In episode 275, Bradley recalls his life-changing event that took place on January 6th, 2022 and how that day shaped his outlook on life, including time management. Also, you'll notice there's been a change to our podcast.  We'll be rolling out...

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Aug. 30, 2022

274 :: Matt Kaufman and Caleb Grothaus of Palmer-Donavin :: Culture a…

In episode 274, Bradley is joined by Vice President of Sales, Matt Kaufman and Sales Manager, Caleb Grothaus of Palmer-Donavin.  They discuss setting expectations for their top performing sales people.  They also share concerns for when the...

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Aug. 23, 2022

273 :: The Kyler Murray Principle: Holding Stars Accountable for Pers…

In episode 273, Bradley examines what in your business would be equivalent to the Independent Study Clause that the National Football League's Arizona Cardinals attempted to add to quarterback Kyler Murray's new contract.  He also discusses how...

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Aug. 16, 2022

272 :: Sales Performance Box Score

In episode 272, Bradley discusses a helpful tool, The Sales Performance Box Score, that will allow you to be successful by focusing on the lead measures.  The Sales Performance Box Score helps you track what to measure, how to count them, and why...

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Aug. 9, 2022

271 :: Laura Nelson, VP of Marketing at Signpost: Attracting More Con…

In episode 271, Bradley is joined by Vice President at Signpost, Laura Nelson.  Laura shares great insights into how to build effective marketing campaigns that deliver value as well as setting your marketing budget.  We discuss company...

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Aug. 2, 2022

270 :: Chris Hall: Dallas Cowboys College Scouting Director

In episode 270, Bradley and Erik are joined by College Scouting Director, Chris Hall.  They discuss how difficult it is to find talent that, not only is elite, but will also be a fit within your organization.  They examine the role...

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July 26, 2022

269 :: Kendall Pouland on How to Build Better Ways

In episode 269, Bradley is joined by President and Founder of Build Better Ways, Kendall Pouland.  They discuss how to effectively manage change in an organization and whether one generation is more acceptable to change than another. ...

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July 19, 2022

268 :: Tim Rethlake of Hearth & Home Technologies: Elite Sales Strate…

In episode 268, Bradley is joined by Director of Sales Effectiveness at , Tim Rethlake.  They examine a recently released book by Sales Guru and Author, Anthony Iannarino, titled .  Tim and Bradley discuss many of the sales ideas from the...

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July 12, 2022

267 :: Ashley Valenzuela-Ruesgen on Talent Management at Hensel Phelps

In episode 267, Bradley is joined by Director of Human Resources at , Ashley Valenzuela-Ruesgen.  Ashley discusses how full cycle talent management can help you think better about attracting and retaining top talent in your business.  She...

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July 5, 2022

266 :: Boiler Room: A Cinematic Sales Analysis with TJ Shaheen of Bui…

In episode 266, Executive Vice President at Builders' General, TJ Shaheen, joins Bradley to break down another Sales in Cinema film, Boiler Room.  Boiler Room isn't the greatest film of all-time, however, there are several great sales lessons to...

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June 28, 2022

265 :: Dave Cubbage on Scaling Unique Abilities & Investing in Ideal …

In episode 265, Bradley dives into a discussion about unique abilities with Wealth Management Entrepreneur, Dave Cubbage.  Dave explains why all progress starts with the truth and what that phrase means.  He also shares creative ways to...

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June 21, 2022

264 :: Ed Kubiak and Conor Sedam on the Future of Construction Commun…

In episode 264, Bradley speaks with Director of Builder Partnerships, Ed Kubiak and Builder Lead, Conor Sedam at .  They discuss how Higharc's Change Management System is allowing builders to cut the time it takes to build homes by being more...

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June 17, 2022

263 :: All-Star Panel: Ashton Woods - McCoy's - Zuern - New South - S…

In episode 263, Bradley shares some moments from the 2022 Sales Fundamentals Workshop, including advice from a panel of All-Star leaders in the LBM industry. Download Information about OSR Academy at This episode is brought to you by *** If you...

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June 16, 2022

262 :: Tyson Fury, Ryen Russillo, and Chris Voss: A Negotiation Case …

In episode 262, Bradley dissects a Ryen Russillo interview with hostile heavyweight boxing champion, Tyson Fury.  Bradley demonstrates how Russillo magnificently used a standard negotiating tactic—one detailed by Chris Voss in his book, Never...

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June 14, 2022

261 :: We Don't Talk About Forecasts (Or Bruno)

In episode 261, Bradley explains why you need to continue to forecast, not only in down times, but also during profitable times.  He speaks with Sales Pro Matt Bruno from Kuiken Brothers who drives home this point.  You don't want to miss...

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June 9, 2022

260 :: Negotiating Anything: Two Methods for Saving Money & Time

In episode 260, Bradley details two negotiating methods that you can use in your personal and professional life guaranteed to save you money and time.  He also continues to preview the OSR Academy and explains why it may be a good fit for current...

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June 7, 2022

259 :: Your Sales Stack: Foundation of High Performance

In episode 259, Bradley previews the OSR Academy and explains why it may be a good fit for current and future salespeople.  He discusses the idea of a Sales Stack and how building your Sales Stack will make your life easier and predictable since...

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May 31, 2022

258 :: Ryan Scaife of Lezzer Lumber: Marketing Insights to Drive Sale…

In episode 258, Bradley is joined by Ryan Scaife, Marketing Consultant at for .  Ryan discusses how he and his team develop their marketing content calendar and how video plays a large role in their efforts.  He also shares opportunities...

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May 24, 2022

257 :: Nick Kuiken: VP of Sales at Kuiken Brothers on the Challenges …

In episode 257, Bradley is joined by Nick Kuiken, Vice President of Sales at .  They examine the challenges developing current and future sales professionals while introducing the OSR Academy as a solution to solve to those challenges.  Nick...

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