Episodes
Ep. 180 :: Max Pete: The One Hand Wonder Man
In episode 180, Bradley and Jenny T. are joined by Max Pete, Squarespace website designer and business coach. You’ll walk away from this conversion with specific ways to increase your company’s capability using talented experts, tips on...
Ep. 179 :: 5 Ways Dealers and Distributors Will Dominate in 2022
In episode 179, Hartmann Jenny T. discuss specific examples of, in Peter Drucker’s words, “the future that has already happened.” That is, changes in technology and/or mindset that fundamentally shift value creation for customers. In the...
Ep. 178 :: Developing Wealthy Contractors with Brian Kaskavalciyan
In episode 178, consultant and author Brian Kaskavalciyan joins the show to discuss how you can help your contractors increase their wealth. Quite literally, Brian wrote the book on the topic—it’s titled The Wealthy Contractor and he hosts The...
Ep. 177 :: Leading With an Owner’s Mindset
Business owners and executives often lament the absence of team members who “think like owners.” Yet when these business owners and executives are asked how, exactly, their team members can think—and more importantly, act—like owners, they...
Ep. 176 :: Rita Clifton: Branding Commander of the British Empire
In episode 176, Rita Clifton joins the show from across the pond. The Financial Times identifies her simply as The Brand Guru and the Queen awarded her the distinction of the Commander of the Order of the British Empire (one …
Ep. 175 :: The Single Most Important Variable to Improve Sales Perfor…
A friend of the show reached out with a simple question. He had recently been promoted to lead a pair of locations that had opportunities to grow. Upon arriving, he found the sales culture lacked accountability, goal-setting, and prospecting....
Ep. 174 :: How to Predict the Future By Creating It: Framework and Do…
The most efficient way to predict the future is to create it. Look in the rearview mirror for a moment and reflect on what you did—and did not—achieve last year. Then set a goal for what you plan to do …
Ep. 173 :: Tommy Boy: A Cinematic Sales Analysis with Matt Potter
In episode 173 of the Behind Your Back Podcast, sales leader and cinephile Matt Potter joins the show to break down the key scenes from the classic sales film, Tommy Boy. Starring Chris Farley and David Spade, this 1995 comedy...
Ep. 172 :: The $48.97 Habit Challenge with Hartmann: Are you in?
"People do not decide their futures, they decide their habits and their habits decide their futures." - F. Matthias Alexander In this episode, host Bradley Hartmann breaks down the simple, yet effective habit management framework he has used...
Ep. 171 :: Constructing the Intl Space Station and Beyond with Dr. Gi…
In episode 171, you'll learn about leadership from Dr. Ginny Whitelaw. Ginny holds a Ph.D. in Biophysics from the University of Chicago and was a senior leader at NASA responsible for building the International Space Station—a project that provides...
Ep. 170 :: Bradley joins the Smarter Building Materials Marketing Pod…
In episode 170, you'll hear Hartmann's guest appearance on one of his favorite podcasts: Smarter Building Materials Marketing with Zach Williams and Beth Pop-Nikolov. If you are not already a subscriber to Smarter Building Materials Marketing,...
Ep. 169 :: Part II: $2B+ Leadership Lessons with Brian McCoy of McCoy…
Part II of the leadership panel conversation with distinguished members of The Lumberman’s Association of TX and LA (LAT). The bluechip leadership panel included: Brian McCoy, CEO and Board Chair of McCoy’s Building Supply. McCoy's was...
Ep. 168 :: $2B+ Leadership Lessons with Brian McCoy of McCoy’s Buildi…
In November, Bradley Hartmann was honored to moderate a panel of distinguished member leaders within The Lumberman’s Association of TX and LA (LAT). The purpose was to share insights and advice to the emerging leaders at member...
Ep. 167 :: Part II with Brent Hull on Craftsmanship in an Instant Age
In episode 167, Brent Hull finishes his conversation with Jenny T. and Bradley Hartmann. Brent is the founder and owner of Hull Millwork, which crafts historically correct millwork. Brent also consults on classical architectural design, historic...
Ep. 166 :: Brent Hull on Craftsmanship in an Instant Age
In episode 166, Brent Hull joins the show. Brent is the founder and owner of Hull Millwork. After graduating from Baylor with degrees in History and English, Brent moved to Boston in 1991 to begin a 2-year study of historic …
Ep. 165 :: Part II: Confessions in Customer Service with Brian Varisc…
In episode 165, Bradley Hartmann finishes his conversation with Brian Varisco, VP of Operations at Pebble Tec. In this episode, Brian shares insights on why "the warranty is like the speed limit", how not to handle escalating conflicts as a...
Ep. 164 :: Confessions in Customer Service with Brian Varisco, VP of …
In episode 164, Brian Varisco, VP of Operations at Pebble Tec, joins the show to discuss customer service and how it can differentiate your brand—for better or worse. In this episode Brian shares insights on: the intersection...
Ep. 163 :: Ted Williams and the Science of Hitting Your Sales Goals
In episode 163, insights from the classic book by baseball legend Ted Williams, The Science of Hitting, are applied to the activity of prospecting. Thank you to a new sponsor, Boise Cascade Engineered Wood Products: Faster, Stronger, Easier. * * …
Ep. 162 :: Part II with Brooks Dame of Woodgrain and Proof Eyewear
In episode 162, Bradley Hartmann completes his conversation with Brooks Dame, Vice President and 3rd generation leader at Woodgrain Millwork and founder of Proof Eyewear. In Part II of this conversation, Brooks shares the value of business oversight...
Ep. 161 :: Brooks Dame of Woodgrain and Proof Eyewear
In episode 161, Brooks Dame, VP of the Door Division at Woodgrain Millwork and founder of Proof Eyewear, joins the show. Based in Boise Idaho, Brooks is a 3rd generation leader of the vertically integrated (From tree to trim!) Woodgrain, …
Ep. 160 :: Thoughtful Hispanic Leadership with Jacob Monty, Esq.
In episode 160, Jacob Monty of Monty & Ramirez LLP joins the Behind Your Back Podcast to discuss practical solutions for recruiting, training, retaining, and building trust with the Hispanic workforce. If you employ Hispanics, sell to...
Ep. 159 :: Part II with Tom and T.J. McNulty of Hingham Lumber Company
In episode 159, host Bradley Hartmann finishes his conversation with Tom and T.J. McNulty of Hingham Lumber Company south of Boston. If you have not listened to episode 158—Part I featuring Tom and T.J. McNulty—we recommend you do. It is …
Ep. 158 :: Tom and T.J. McNulty of Hingham Lumber Company
In episode 158, Tom and T.J. McNulty of Hingham Lumber Company in Cohasset, MA join the show. Tom and T.J. are the second and third generation father and son team leading Hingham as it strives daily to be The Better …
Ep. 157 :: Overcoming the Price Objection, "Is this the best you can …
In the September issue of the LBM Journal, sales consultant Bill Lee posed the question, "Is your team trained to deal with price objections?" Short answer: no. Upon reading Bill’s article, a sales manager from Wisconsin named Bobby reached out …