Episodes

Feb. 15, 2022

242 :: John Madden: The Greatest Football Salesman

In episode 242, Bradley and Erik discuss Football Hall of Famer, former coach, broadcaster, and salesman, John Madden.  They examine what made Madden such a great salesman of the game of football, from the game itself, to the most profitable...

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Feb. 8, 2022

241 :: Stories from the Negotiating Table with Bobby Krueger of The K…

In episode 241, Bradley is joined by returning guest Bobby Krueger, Principle at in Chicago, IL and President of in Cleveland, OH. Bobby shares some great examples of how to sell in today's climate.  He also reflects on recent negotiations...

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Feb. 1, 2022

240 :: Glory Days - They'll Pass You By: Prepare for the Future Now

In episode 240, Bradley explains how to avoid bad habits during the glory days to prepare you for the future.  How documenting your assumptions will help when setting annual goals and budgets.  Bradley also reveals how using the can help...

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Jan. 25, 2022

239 :: The Wolf of Wall Street: Sales in Cinema with Mark Scherer

In episode 239, returning guest Mark Scherer, COO of joins Bradley and Erik to break down another Sales in Cinema film, The Wolf of Wall Street.  Mark examines 3 scenes including the infamous Leonardo DiCaprio - Matthew McConaughey scene.  ...

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Jan. 18, 2022

238 :: Kent Jobe of Franklin Building Supply: Sales Hurdles When Unde…

In episode 238, Bradley is joined by Kent Jobe of Franklin Building Supply, otherwise known as The Most Interesting Sales VP in the World.  Kent explains why under promising and over delivering actually causes problems.  We discuss the...

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Jan. 11, 2022

237 :: Melanie Bisson of Grabber: How Your Company Can Benefit By Usi…

In episode 237, Bradley is joined by Melanie Bisson, Director of LBM Sales at Grabber Construction Products.  Melanie explains Artificial Intelligence (AI), how it works, and the several ways companies can leverage it to innovate.   This...

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Jan. 4, 2022

236 :: Clay Miller of Aurora Timberland: Logging Netflix's Big Timber

In episode 236, Bradley is joined by Clay Miller, Hardwood Lumber Expert at .  Clay examines 3 fantastic scenes from the Netflix series Big Timber and shares his similar experiences and lessons learned from these encounters.  While Aurora...

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Dec. 28, 2021

235 :: Bruce Marshall - Rookie Sales Pro: A Story That Must Be Told

In episode 235, Bradley is joined by Bruce Marshall from Rookie Sales Pro, LLC.  Bruce shares the inspiring story of his rise from a diesel truck mechanic to sales leader, business owner, entrepreneur, and sales rapper.  He explains how...

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Dec. 21, 2021

234 :: Scott Simpson & Shawn Cunningham of Capital One Trade Credit: …

In episode 234, Bradley is joined by Vice President, Shawn Cunningham and Managing Vice President Scott Simpson.  They discuss the Capital One Trade Credit Platform and why it's different, their approach to managing relationships, and whether or...

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Dec. 14, 2021

233 :: Glengarry Glen Ross: Sales in Cinema with Matt Potter

In episode 233, returning guest and sales extraordinaire, Matt Potter, joins Bradley to break down another Sales in Cinema film, Glengarry Glen Ross.  Matt dissects 4 scenes including the infamous ABC, Always Be Closing, Alec Baldwin scene....

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Dec. 7, 2021

232 :: Dan Butterfield of Daltile and Steve Chesin of Carpets N More:…

In episode 232, Bradley visits with Dan Butterfield, VP of Residential Sales at Daltile, and Steve Chesin, CEO of Carpets N More, during the FEI Group National Conference.  They discuss how to better diversify your business to become...

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Nov. 30, 2021

231 :: Patrick Warren of Daltile & Megan Bittle of RSI: Using Technol…

In episode 231, Bradley visits with President and CEO, Megan Bittle of RSI Kitchen and Bath, and Patrick Warren, VP of Residential Sales, Dealer and Showrooms at Daltile during the FEI Group National Conference.  They discuss how work-life has...

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Nov. 23, 2021

230 :: The Strangest Secret in Sales

In episode 230, Bradley examines the significance of Earl Nightingale's The Strangest Secret and the effects it has on our everyday lives.  Bradley also explains how we can become better versions of ourselves by developing systems of gratitude...

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Nov. 19, 2021

229 :: Ben Simmons and the Downward Spiral

In episode 229, Bradley offers another preview of the 2022 Sales Fundamentals Workshop by comparing Philadelphia 76ers' basketball player, Ben Simmons' downward spiral to a salesperson losing confidence.  Bradley explains why we need to be more...

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Nov. 17, 2021

228 :: Just Checking In and Other Phrases to Avoid When Selling

In episode 228, Bradley offers another preview of the 2022 Sales Fundamentals Workshop by revealing several phrases to never use when trying to make a sale.  Bradley suggests better options to use instead of the ol' JCI - Just Checking In.  ...

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Nov. 16, 2021

227 :: 4 Essential Rules for Winning a Negotiation

In episode 227, Bradley offers another preview of the 2022 Sales Fundamentals Workshop by revealing the 4 essential rules you can use to help you win any negotiation.     Be sure to check with us daily the rest of the week as we release...

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Nov. 11, 2021

226 :: The Power Curve and How it Applies to Sales

In episode 226, Bradley offers another preview of the 2022 Sales Fundamentals Workshop by explaining the Power Curve and why you should utilize the 80-20 rule to take control of your sales.     Be sure to check with us daily over the...

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Nov. 9, 2021

225 :: 7 Questions to Quantify Pain

In episode 225, Bradley offers a preview of the 2022 Sales Fundamentals Workshop by revealing the 7 questions all salespeople should ask before offering a solution.  He also explains what it means to allow your clients to suffer and why that...

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Nov. 2, 2021

224 :: Jen Zuern and Doug Carlson: Building a Culture with Blocks of …

In episode 224, Brand and Business Development Manager, Jen Zuern, and Executive VP, Doug Carlson, of Zuern Building Products and Design Center explains the importance of cultivating a family oriented culture within their company and how they use...

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Oct. 26, 2021

223 :: Lawanna Dendy: Uncomplicating Diversity, Equity, and Inclusion

In episode 223, Lawanna Dendy, Regional Human Resources Business Partner (RHRBP), South & West, for US LBM, LLC, uncomplicates and explains Diversity, Equity, and Inclusion. Lawanna explains how HR professionals are helping both leaders and...

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Oct. 19, 2021

222 :: Mark Scherer: What Your Boss Thinks About You

In episode 222, Mark Scherer, COO of Scherer Bros. Lumber Company speaks at Bradley Hartmann's 2021 Sales Fundamentals Workshop and offers several interesting insights including what your boss is saying about you when you're not around.  Mark...

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Oct. 12, 2021

221 :: Managing Successful Successions with Meagan McCoy Jones and Br…

In episode 221, McCoy's Building Supply CEO, Brian McCoy and President and COO Meagan McCoy Jones share advice on how their family has been able to navigate the choppy waters of succession, not only within their company, but within their family....

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Oct. 5, 2021

220 :: Asking For a Friend: How to Deal with a Shift in Operational B…

In episode 220, Bradley and Director of HR at Parr Lumber, Carl Moyer offer solutions when managing accountability, managing up, and utilizing your team to the best of their abilities.   ***   If you enjoyed this podcast, we'd sincerely...

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Sept. 28, 2021

219 :: Cason Shrode: Lessons Learned from West Point to the Lumber Ya…

In episode 219, President of Cassity Jones Lumber, Cason Shrode discusses how the lessons he learned at West Point helped him become a better leader.  He also explains why gathering feedback from your customers, whether it's during the good times...

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