Episodes
Ep. 111 :: Branding Bad Birdie Golf with Jason Richardson
In episode 111, Bradley Hartmann heads to Los Angeles to interview Bad Birdie Golf founder Jason Richardson. Jason discusses how his company is embracing boldness to stand out against other golf apparel brands and how a hard working, problem-solving...
Ep. 110 :: It's Always Sunny in Dakota County with Sunny Bowman
In episode 110, Bradley Hartmann is joined by Sunny Bowman, President/Owner of Dakota County Lumber Company. Bradley and Sunny discuss the way entering the workforce right after the recession shapes how she runs her business and helps her maintain a...
Ep. 109 :: CEO Donny DeMarie: Delivering Value Beyond Breaking Bulk
In episode 109, Bradley Hartmann is joined by Cameron Ashley CEO Donny DeMarie, nearly one year after Donny's first appearance on the podcast. The pair talk about Cameron Ashley's progress over the last year, their push into the online marketplace,...
Ep. 108 :: Addressing the biggest risk in your business with Lee and …
In episode 108, Bradley is joined by Lee and Terry Resnick (sometimes known as TerryLee) to discuss the biggest risk in your business. The Resnick brothers detail how planning for the future will protect the longevity of your business and …
Ep. 107 :: Building a Family Legacy with Bob, Dan and Bobby Krueger
In episode 107, Bradley is joined by Bob, Dan, and Bobby Krueger, of the Cleveland-based Krueger Group. In a rare 4-person podcast, Bradley and the Krueger's discuss how they're working together to build a family legacy and give their tips …
Ep. 106 :: Identifying the G.A.P.P in Your Leadership Model
In episode 106, Bradley is joined by Jenny T. (back from her double secret probation) to discuss the G.A.P.P. goal tracking model. This model can help you and your employees by making goals easy to track, specifying activities and results, …
Ep. 105 :: From Notre Dame to the NFL to Identifying Needs with Dan O…
In episode 105, Bradley is joined by former Notre Dame and NFL football player Dan O'Leary of the Garland Company. Bradley and Dan discuss how quality leaders shaped him throughout his playing career and how it is crucial for your …
Ep. 104 :: WindsorONE word of mouth case study with Brian Bunt
In episode 104, Bradley Hartmann joins WindsorONE's Director of Marketing, Brian Bunt, in sunny San Diego. Bunt shares the secret behind how his company makes their marketing campaigns (such as "Call Kurt for a Shirt") so successful - and how …
Ep. 103 :: Introducing the Construction Leadership Podcast
In episode 103, the Behind Your Back Podcast team introduces you to our newest project: The Construction Leadership Podcast. Over the past few years, we've enjoyed providing value to you, our listeners, through the podcast medium, and are hoping the...
Ep. 102 :: Live from the BCMC with Tim Noonan & Scott Ward
In episode 102, Bradley Hartmann heads to the Building Component Manufacturers Conference and meets up with Tim Noonan, President of Cascade Manufacturing. Co., and Scott Ward, Principal at Southern Components Inc. The trio discusses how automation...
Ep. 101 :: The arc of innovation with Ed Kubiak of Higharc
In episode 101, Bradley Hartmann is joined by Ed Kubiak, Director of Builder Partnerships at Higharc. Bradley and Ed discuss how technology is moving the building industry forward, and how you can continually earn trust with clients and partners....
Ep. 100 :: Drexel Duo featuring Joel Fleischman and Doug Carlson
In episode 100, Bradley is joined by Drexel's Joel Fleischman and Doug Carlson to celebrate our centennial episode, more than two years in the making. Bradley, Joel, and Doug discuss how Drexel crafts a winning team environment and what the...
Ep. 99 :: Tackling Your Top Sales Obstacles with Bradley Hartmann and…
In episode 99, Bradley and Jenny T. break down some of the sales obstacles you, our listeners, submitted to us during the launch of our 2020 Sales Fundamentals Workshop. Their quick tips will help you overcome these common obstacles to …
Ep. 98 :: Here's Johnny (H): Sitting Down With a Modern Craftsman
In episode 98, Bradley Hartmann is joined by Johnny Hourihan, of Vintage Builders, and Tom Ellerbrook, of FastenMaster, live from an event in conjunction with the 2019 LBM Sales Masterclass in Boston. They discuss the power of social media in …
Ep. 97 :: Nick Massengill – Lagniappe Live from the WMA 2019
In episode 97, the Behind Your Back Podcast and episode sponsor Masonite take you live into the 2019 World Millwork Alliance Annual Convention. Bradley sits down to talk with Nick Massengill, Market Manager at BMC, and the two cover a …
Ep. 96 :: Live from the 2019 Sales Fundamentals Workshop
In episode 96, the Behind Your Back Podcast takes you live into the 2019 Sales Fundamentals Workshop. Listen to Bradley Hartmann lead a Q&A with our attendees and builders who joined us at the 2019 SFW in Fort Worth, Texas. …
Ep. 95 :: Conquering the LBM industry with TJ Shaheen
In episode 95, TJ "Tiger" Shaheen brings highly entertaining insights to the Behind Your Back Podcast with Bradley Hartmann. TJ tells Bradley all about how he runs a successful business as a fourth generation employee and how utilizing your employee's...
Ep. 94 :: 2019 update of the Skeptical Lumberman Guide to Social Media
In episode 94, Bradley and Jenny T. are joined by Behind Your Back Sales Co's digital content coordinator, Ryan, for his inaugural appearance on the podcast. The trio examines the new social media and digital data collected for the 2019 …
Ep. 93 :: Stalling the Sale and other wisdom from Gus Stallings
In episode 93, you'll meet Gus Stallings of Boise Cascade Company. Gus joins Bradley on the Behind Your Back Podcast to share how he has been successful in the industry and how patience and simply asking questions can help you …
Ep. 92 :: Maintaining a Multi-Generation Business with Jon Vaughan
In episode 92, Brand Vaughan Lumber President Jon Vaughan joins Bradley Hartmann from Austin, Texas and the 2019 LBM Strategies Conference. Hartmann and Vaughan examine the struggles and rewards of maintaining a multi-generation family business and...
Ep. 91 :: Profit margins and LBM Strategies with Bill Lee, Jim Sobeck…
In episode 91, Bill Lee, Jim Sobeck, and Lanny Moore, Jr. join Bradley Hartmann on the Behind Your Back Podcast from the 2019 LBM Strategies Conference in Austin, Texas. The quartet discusses best practices for increasing margins in the LBM …
Ep. 90 :: Becoming an (amiable) expert interruptor
In episode 90, Bradley Hartmann breaks down the skill you've been taught is rude, that's actual crucial to being a good salesperson. You'll learn how to do it well and walk away with a successful framework to continue doing it …
Ep. 89 :: In sales and kicking, it's all about results
In episode 89, Bradley Hartmann takes a look at his hometown Chicago Bears to explore the similarities between salespeople and NFL kickers, and how both positions boil down to one common theme – results. Much like NFL kicking, it's important …
Ep. 88 :: Navigating a changing market with Tom Blancett
In episode 88, Tom Blancett joins Bradley Hartmann on the Behind Your Back Podcast to discuss the ever-changing construction market and how to best prepare yourself and your company for whatever is coming next. Thanks for listening!