Episodes

In episode 259, Bradley previews the OSR Academy and explains why it may be a good fit for current and future salespeople.  He discusses the idea of a Sales Stack and how building your Sales Stack will make your life easier and predictable since...

In episode 258, Bradley is joined by Ryan Scaife, Marketing Consultant at for .  Ryan discusses how he and his team develop their marketing content calendar and how video plays a large role in their efforts.  He also shares opportunities...

In episode 257, Bradley is joined by Nick Kuiken, Vice President of Sales at .  They examine the challenges developing current and future sales professionals while introducing the OSR Academy as a solution to solve to those challenges.  Nick...

In episode 256, Bradley is joined by Kolby Dukes of and Senior Sales Executive at , Brad Marks at the LBM Advantage 2022 NextGen Leadership Conference.  They discuss how important building relationships have become while the supply chain...

255 :: Abhi Singh, COO of New South Construction Supply on the Leadership Equation L(PxC)=R

In episode 254, Bradley is joined by GM Ryan Rennells and Office Manager Sam Robinson of as they detail the life of Owner and President Katherine Whittemore, who tragically passed away in 2021 after her battle with breast cancer. They recall how Kate...

In episode 253, now that the 2022 NFL Draft has concluded, Bradley compares the need to continue prospecting to NFL teams drafting new players each year.  Just because you have a great roster doesn't mean you don't need to continue to build...

In episode 252, Bradley is joined by Greg Templeman, President at . Greg discusses how Sunpro removes emotion from pricing with their behavior-based pricing model. He details how their customers are effectively categorized based on 4 metrics, which...

In episode 251, Bradley is joined by Rita Ferris, President of the .  Rita discusses the cause and effect of raising association dues.  Even when there's no choice but to raise dues, she examines how to bring additional value at the same...

On our milestone 250th Episode, we show our appreciation for the great Dicky Fox.  Dicky Fox, a fantastic character in the film Jerry Maguire, gave sound sales and life advice throughout the movie.  We also hear from many of our past podcast...

In episode 249, Bradley is joined by Sean Shields, Director of Communications at the (SBCA).  Sean discusses how the ability to have full information will help you drive creativity to close deals with your customers.  Sean also explains how...

In episode 248, Bradley is joined by Josh Adams, Vice President of Operations at .  We discuss the value of building alliances with the people you serve everyday in order to grow together.  Josh explains how maintaining your focus is...

In episode 247, Bradley is joined by Heather Bowman, Director of Marketing at Superior Plastic and Key-Link Fencing and Railing.  We discuss how to build trust at an early stage of a marketing relationship.  Heather explains how consistent...

In episode 246, Bradley is joined by Dan Lester, Director of Field Diversity, Inclusion and Culture at .  Dan explains leadership lessons he learned while playing football at The University of Missouri Rolla, including how to adapt on the...

In episode 245, Bradley is joined by Ryan McKenna, Founder and CEO of .  Ryan discusses how the extreme adversity he faced in the athletic world allowed him to find his dream job in the real estate equity industry.  Ryan also explains how...

In episode 244, Bradley is joined by Garrett Moore, CEO and Founder of .  Garrett explains how Agorus has streamlined and accelerated the custom home building process and what makes them different.  He reflects on the leadership lessons he...

In episode 243, Bradley is joined by Melissa Dalton, Head of Global Talent and Organizational Effectiveness at .  Melissa explains the difference between giving feedback vs. feedforward when doing evaluations.  She discusses the advantages,...

In episode 242, Bradley and Erik discuss Football Hall of Famer, former coach, broadcaster, and salesman, John Madden.  They examine what made Madden such a great salesman of the game of football, from the game itself, to the most profitable...

In episode 241, Bradley is joined by returning guest Bobby Krueger, Principle at in Chicago, IL and President of in Cleveland, OH. Bobby shares some great examples of how to sell in today's climate.  He also reflects on recent negotiations...

In episode 240, Bradley explains how to avoid bad habits during the glory days to prepare you for the future.  How documenting your assumptions will help when setting annual goals and budgets.  Bradley also reveals how using the can help...

In episode 239, returning guest Mark Scherer, COO of joins Bradley and Erik to break down another Sales in Cinema film, The Wolf of Wall Street.  Mark examines 3 scenes including the infamous Leonardo DiCaprio - Matthew McConaughey scene.  ...

In episode 238, Bradley is joined by Kent Jobe of Franklin Building Supply, otherwise known as The Most Interesting Sales VP in the World.  Kent explains why under promising and over delivering actually causes problems.  We discuss the...

In episode 237, Bradley is joined by Melanie Bisson, Director of LBM Sales at Grabber Construction Products.  Melanie explains Artificial Intelligence (AI), how it works, and the several ways companies can leverage it to innovate.   This...

In episode 236, Bradley is joined by Clay Miller, Hardwood Lumber Expert at .  Clay examines 3 fantastic scenes from the Netflix series Big Timber and shares his similar experiences and lessons learned from these encounters.  While Aurora...