Episodes
Ep. 101 :: The arc of innovation with Ed Kubiak of Higharc
In episode 101, Bradley Hartmann is joined by Ed Kubiak, Director of Builder Partnerships at Higharc. Bradley and Ed discuss how technology is moving the building industry forward, and how you can continually earn trust with clients and partners....
Ep. 100 :: Drexel Duo featuring Joel Fleischman and Doug Carlson
In episode 100, Bradley is joined by Drexel's Joel Fleischman and Doug Carlson to celebrate our centennial episode, more than two years in the making. Bradley, Joel, and Doug discuss how Drexel crafts a winning team environment and what the...
Ep. 99 :: Tackling Your Top Sales Obstacles with Bradley Hartmann and…
In episode 99, Bradley and Jenny T. break down some of the sales obstacles you, our listeners, submitted to us during the launch of our 2020 Sales Fundamentals Workshop. Their quick tips will help you overcome these common obstacles to …
Ep. 98 :: Here's Johnny (H): Sitting Down With a Modern Craftsman
In episode 98, Bradley Hartmann is joined by Johnny Hourihan, of Vintage Builders, and Tom Ellerbrook, of FastenMaster, live from an event in conjunction with the 2019 LBM Sales Masterclass in Boston. They discuss the power of social media in …
Ep. 97 :: Nick Massengill – Lagniappe Live from the WMA 2019
In episode 97, the Behind Your Back Podcast and episode sponsor Masonite take you live into the 2019 World Millwork Alliance Annual Convention. Bradley sits down to talk with Nick Massengill, Market Manager at BMC, and the two cover a …
Ep. 96 :: Live from the 2019 Sales Fundamentals Workshop
In episode 96, the Behind Your Back Podcast takes you live into the 2019 Sales Fundamentals Workshop. Listen to Bradley Hartmann lead a Q&A with our attendees and builders who joined us at the 2019 SFW in Fort Worth, Texas. …
Ep. 95 :: Conquering the LBM industry with TJ Shaheen
In episode 95, TJ "Tiger" Shaheen brings highly entertaining insights to the Behind Your Back Podcast with Bradley Hartmann. TJ tells Bradley all about how he runs a successful business as a fourth generation employee and how utilizing your employee's...
Ep. 94 :: 2019 update of the Skeptical Lumberman Guide to Social Media
In episode 94, Bradley and Jenny T. are joined by Behind Your Back Sales Co's digital content coordinator, Ryan, for his inaugural appearance on the podcast. The trio examines the new social media and digital data collected for the 2019 …
Ep. 93 :: Stalling the Sale and other wisdom from Gus Stallings
In episode 93, you'll meet Gus Stallings of Boise Cascade Company. Gus joins Bradley on the Behind Your Back Podcast to share how he has been successful in the industry and how patience and simply asking questions can help you …
Ep. 92 :: Maintaining a Multi-Generation Business with Jon Vaughan
In episode 92, Brand Vaughan Lumber President Jon Vaughan joins Bradley Hartmann from Austin, Texas and the 2019 LBM Strategies Conference. Hartmann and Vaughan examine the struggles and rewards of maintaining a multi-generation family business and...
Ep. 91 :: Profit margins and LBM Strategies with Bill Lee, Jim Sobeck…
In episode 91, Bill Lee, Jim Sobeck, and Lanny Moore, Jr. join Bradley Hartmann on the Behind Your Back Podcast from the 2019 LBM Strategies Conference in Austin, Texas. The quartet discusses best practices for increasing margins in the LBM …
Ep. 90 :: Becoming an (amiable) expert interruptor
In episode 90, Bradley Hartmann breaks down the skill you've been taught is rude, that's actual crucial to being a good salesperson. You'll learn how to do it well and walk away with a successful framework to continue doing it …
Ep. 89 :: In sales and kicking, it's all about results
In episode 89, Bradley Hartmann takes a look at his hometown Chicago Bears to explore the similarities between salespeople and NFL kickers, and how both positions boil down to one common theme – results. Much like NFL kicking, it's important …
Ep. 88 :: Navigating a changing market with Tom Blancett
In episode 88, Tom Blancett joins Bradley Hartmann on the Behind Your Back Podcast to discuss the ever-changing construction market and how to best prepare yourself and your company for whatever is coming next. Thanks for listening!
Ep. 87 :: Improve Your Emails & Voicemails Immediately
In episode 87, Bradley Hartmann and Jenny T. provide their tips and tricks to help you improve your emails & voicemails immediately – helping give you ideas on how to create business and close sales online and over the phone. …
Ep. 86 :: Talking safety with Taylor Sullivan, CSP
BONUS CONTENT :: In episode 86, the Behind Your Back Podcast presents an extended conversation with LBM's Iron Man, Taylor Sullivan. Sullivan, a certified safety professional, discusses the importance of collaboration on all facets of workplace...
Ep. 85 :: LBM’s Iron Man: Taylor Sullivan
In episode 85, Taylor Sullivan – Iron Man and Marathon Des Sables veteran – joins the show to discuss his impressive physical achievements, the role of mental preparation, and how it is crucial to help you achieve your goals at …
Ep. 84 :: Nike's Secret Weapon
In episode 84, Bradley Hartmann takes you down memory lane to revisit a particularly poignant Nike ad from his childhood. Hartmann explores how this ad in Sports Illustrated, created by advertising giant Wieden+Kennedy, has guided his life for the...
Ep. 83 :: Mastering the Social Sale with Tom Ellerbrook
In episode 83, Tom Ellerbrook, Director of Sales at FastenMaster, joins Bradley Hartmann on the Behind Your Back Podcast. Hartmann and Ellerbrook delve into a variety of topics ranging from social media to making your remote team work efficiently to...
Ep. 82 :: Building Your Case with JP Sherry, Esq: protecting your LBM…
BYBP Disclaimer: In episode 82 of the Behind Your Back Podcast, Bradley Hartmann welcomes the show's first ever legal expert – JP Sherry, of JPS Law. Hartmann and Sherry discuss the best ways to ensure you are protecting your LBM …
Ep. 81 :: Crafting cutting-edge culture with Catherine Davis Wheeler
In episode 81, Bradley Hartmann welcomes Catherine Davis Wheeler to the Behind Your Back Podcast to discuss the intricacies of change management from the perspective of an HR Manager of a Fortune 200 company. The pair also explore the importance …
Ep. 80 :: WeWork: A Case Study in Marketing Rework
In episode 80, "WeWork" – one of the predominant co-working companies across the globe – becomes a case study for Bradley Hartmann on the potential disconnect between sales and marketing. Hartmann shows you where WeWork went wrong and challenges...
Ep. 79 :: From Sales Pro to Custom Builder: Insights from Adam Lingen…
In episode 79, Adam Lingenfelter – now the owner of Lingenfelter Custom Homes after spending 20 years in sales – joins the Behind Your Back Podcast to discuss how you can improve your digital communication basics. Lingenfelter shares his stories...
Ep. 78 :: Managing Millennials with Dr. Heather Yates and Dr. Matthew…
In episode 78, you'll hear from Dr. Heather Yates and Dr. Matthew Reyes. That's right – the Behind Your Back Podcast comes to you with a special two interview episode. Hartmann, Yates and Reyes discuss millennials, their stereotypes, and their …