Episodes

March 24, 2020

Ep. 115 :: Customer Intimacy in times of uncertainty

In episode 115, we're doing things a little different than normal. Starting today, we're posting shorter, more tactical episodes to help you navigate this uncertain selling environment. Today's episode covers how to get close to customers in a time of...

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March 19, 2020

Ep. 114 :: Broaching the Lessons of The Bachelor

In episode 114, Bradley Hartmann turns your attention away from the news to ... the Bachelor. He focuses on a few key sales lessons drawn from the repetitive one-liners heard over and over again on the show to help you become a better, more effective...

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March 11, 2020

Ep. 113 :: Building the Future with Tim Beckman of Simpson Strong-Tie

In episode 113, Bradley is joined by Tim Beckman, Director of Customer Facing Software at Simpson Strong-Tie. Bradley and Tim discuss how the construction industry is starting to embrace building information modeling, and how using any available...

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March 4, 2020

Ep. 112 :: Shawn Van Dyke on helping contractors profit first

In episode 112, Bradley Hartmann is joined by Shawn Van Dyke, author of Profit First for Contractors. Bradley and Shawn discuss the challenges contractors face and Shawn gives clear and actionable advice on ways to overcome them to make your business...

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Feb. 26, 2020

Ep. 111 :: Branding Bad Birdie Golf with Jason Richardson

In episode 111, Bradley Hartmann heads to Los Angeles to interview Bad Birdie Golf founder Jason Richardson. Jason discusses how his company is embracing boldness to stand out against other golf apparel brands and how a hard working, problem-solving...

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Feb. 19, 2020

Ep. 110 :: It's Always Sunny in Dakota County with Sunny Bowman

In episode 110, Bradley Hartmann is joined by Sunny Bowman, President/Owner of Dakota County Lumber Company. Bradley and Sunny discuss the way entering the workforce right after the recession shapes how she runs her business and helps her maintain a...

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Feb. 12, 2020

Ep. 109 :: CEO Donny DeMarie: Delivering Value Beyond Breaking Bulk

In episode 109, Bradley Hartmann is joined by Cameron Ashley CEO Donny DeMarie, nearly one year after Donny's first appearance on the podcast. The pair talk about Cameron Ashley's progress over the last year, their push into the online marketplace,...

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Feb. 5, 2020

Ep. 108 :: Addressing the biggest risk in your business with Lee and …

In episode 108, Bradley is joined by Lee and Terry Resnick (sometimes known as TerryLee) to discuss the biggest risk in your business. The Resnick brothers detail how planning for the future will protect the longevity of your business and ensure its...

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Jan. 29, 2020

Ep. 107 :: Building a Family Legacy with Bob, Dan and Bobby Krueger

In episode 107, Bradley is joined by Bob, Dan, and Bobby Krueger, of the Cleveland-based Krueger Group. In a rare 4-person podcast, Bradley and the Krueger's discuss how they're working together to build a family legacy and give their tips and tricks...

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Jan. 22, 2020

Ep. 106 :: Identifying the G.A.P.P in Your Leadership Model

In episode 106, Bradley is joined by Jenny T. (back from her double secret probation) to discuss the G.A.P.P. goal tracking model. This model can help you and your employees by making goals easy to track, specifying activities and results, driving...

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Jan. 15, 2020

Ep. 105 :: From Notre Dame to the NFL to Identifying Needs with Dan O…

In episode 105, Bradley is joined by former Notre Dame and NFL football player Dan O'Leary of the Garland Company. Bradley and Dan discuss how quality leaders shaped him throughout his playing career and how it is crucial for your business and your...

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Jan. 8, 2020

Ep. 104 :: WindsorONE word of mouth case study with Brian Bunt

In episode 104, Bradley Hartmann joins WindsorONE's Director of Marketing, Brian Bunt, in sunny San Diego. Bunt shares the secret behind how his company makes their marketing campaigns (such as "Call Kurt for a Shirt") so successful - and how you can...

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Jan. 1, 2020

Ep. 103 :: Introducing the Construction Leadership Podcast

In episode 103, the Behind Your Back Podcast team introduces you to our newest project: The Construction Leadership Podcast. Over the past few years, we've enjoyed providing value to you, our listeners, through the podcast medium, and are hoping the...

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Dec. 18, 2019

Ep. 102 :: Live from the BCMC with Tim Noonan & Scott Ward

In episode 102, Bradley Hartmann heads to the Building Component Manufacturers Conference and meets up with Tim Noonan, President of Cascade Manufacturing. Co., and Scott Ward, Principal at Southern Components Inc. The trio discusses how automation...

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Dec. 11, 2019

Ep. 101 :: The arc of innovation with Ed Kubiak of Higharc

In episode 101, Bradley Hartmann is joined by Ed Kubiak, Director of Builder Partnerships at Higharc. Bradley and Ed discuss how technology is moving the building industry forward, and how you can continually earn trust with clients and partners....

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Dec. 4, 2019

Ep. 100 :: Drexel Duo featuring Joel Fleischman and Doug Carlson

In episode 100, Bradley is joined by Drexel's Joel Fleischman and Doug Carlson to celebrate our centennial episode, more than two years in the making. Bradley, Joel, and Doug discuss how Drexel crafts a winning team environment and what the...

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Nov. 20, 2019

Ep. 99 :: Tackling Your Top Sales Obstacles with Bradley Hartmann and…

In episode 99, Bradley and Jenny T. break down some of the sales obstacles you, our listeners, submitted to us during the launch of our 2020 Sales Fundamentals Workshop. Their quick tips will help you overcome these common obstacles to make your sales...

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Nov. 13, 2019

Ep. 98 :: Here's Johnny (H): Sitting Down With a Modern Craftsman

In episode 98, Bradley Hartmann is joined by Johnny Hourihan, of Vintage Builders, and Tom Ellerbrook, of FastenMaster, live from an event in conjunction with the 2019 LBM Sales Masterclass in Boston. They discuss the power of social media in today's...

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Nov. 6, 2019

Ep. 97 :: Nick Massengill – Lagniappe Live from the WMA 2019

In episode 97, the Behind Your Back Podcast and episode sponsor Masonite take you live into the 2019 World Millwork Alliance Annual Convention. Bradley sits down to talk with Nick Massengill, Market Manager at BMC, and the two cover a range of topics,...

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Oct. 30, 2019

Ep. 96 :: Live from the 2019 Sales Fundamentals Workshop

In episode 96, the Behind Your Back Podcast takes you live into the 2019 Sales Fundamentals Workshop. Listen to Bradley Hartmann lead a Q&A with our attendees and builders who joined us at the 2019 SFW in Fort Worth, Texas. And be on the lookout...

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Oct. 23, 2019

Ep. 95 :: Conquering the LBM industry with TJ Shaheen

In episode 95, TJ "Tiger" Shaheen brings highly entertaining insights to the Behind Your Back Podcast with Bradley Hartmann. TJ tells Bradley all about how he runs a successful business as a fourth generation employee and how utilizing your employee's...

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Oct. 16, 2019

Ep. 94 :: 2019 update of the Skeptical Lumberman Guide to Social Media

In episode 94, Bradley and Jenny T. are joined by Behind Your Back Sales Co's digital content coordinator, Ryan, for his inaugural appearance on the podcast. The trio examines the new social media and digital data collected for the 2019 update of the...

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Oct. 9, 2019

Ep. 93 :: Stalling the Sale and other wisdom from Gus Stallings

In episode 93, you'll meet Gus Stallings of Boise Cascade Company. Gus joins Bradley on the Behind Your Back Podcast to share how he has been successful in the industry and how patience and simply asking questions can help you become a better...

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Oct. 2, 2019

Ep. 92 :: Maintaining a Multi-Generation Business with Jon Vaughan

In episode 92, Brand Vaughan Lumber President Jon Vaughan joins Bradley Hartmann from Austin, Texas and the 2019 LBM Strategies Conference. Hartmann and Vaughan examine the struggles and rewards of maintaining a multi-generation family business and...

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