Episodes

In episode 170, you'll hear Hartmann's guest appearance on one of his favorite podcasts: Smarter Building Materials Marketing with Zach Williams and Beth Pop-Nikolov.   If you are not already a subscriber to Smarter Building Materials Marketing,...

Part II of the leadership panel conversation with distinguished members of The Lumberman’s Association of TX and LA (LAT).   The bluechip leadership panel included: Brian McCoy, CEO and Board Chair of McCoy’s Building Supply. McCoy's was...

In November, Bradley Hartmann was honored to moderate a panel of distinguished member leaders within The Lumberman’s Association of TX and LA (LAT).  The purpose was to share insights and advice to the emerging leaders at member...

In episode 167, Brent Hull finishes his conversation with Jenny T. and Bradley Hartmann. Brent is the founder and owner of Hull Millwork, which crafts historically correct millwork. Brent also consults on classical architectural design, historic...

In episode 166, Brent Hull joins the show. Brent is the founder and owner of Hull Millwork. After graduating from Baylor with degrees in History and English, Brent moved to Boston in 1991 to begin a 2-year study of historic preservation at the North...

In episode 165, Bradley Hartmann finishes his conversation with Brian Varisco, VP of Operations at Pebble Tec.  In this episode, Brian shares insights on why "the warranty is like the speed limit", how not to handle escalating conflicts as a...

In episode 164, Brian Varisco, VP of Operations at Pebble Tec, joins the show to discuss customer service and how it can differentiate your brand—for better or worse.      In this episode Brian shares insights on: the intersection...

In episode 163, insights from the classic book by baseball legend Ted Williams, The Science of Hitting, are applied to the activity of prospecting. Thank you to a new sponsor, Boise Cascade Engineered Wood Products: Faster, Stronger, Easier. * * * If...

In episode 162, Bradley Hartmann completes his conversation with Brooks Dame, Vice President and 3rd generation leader at Woodgrain Millwork and founder of Proof Eyewear. In Part II of this conversation, Brooks shares the value of business oversight...

In episode 161, Brooks Dame, VP of the Door Division at Woodgrain Millwork and founder of Proof Eyewear, joins the show. Based in Boise Idaho, Brooks is a 3rd generation leader of the vertically integrated (From tree to trim!) Woodgrain, one of the...

In episode 160, Jacob Monty of Monty & Ramirez LLP joins the Behind Your Back Podcast to discuss practical solutions for recruiting, training, retaining, and building trust with the Hispanic workforce.  If you employ Hispanics, sell to...

In episode 159, host Bradley Hartmann finishes his conversation with Tom and T.J. McNulty of Hingham Lumber Company south of Boston.  If you have not listened to episode 158—Part I featuring Tom and T.J. McNulty—we recommend you do. It is not...

In episode 158, Tom and T.J. McNulty of Hingham Lumber Company in Cohasset, MA join the show. Tom and T.J. are the second and third generation father and son team leading Hingham as it strives daily to be The Better Builder's Yard.  In this...

In the September issue of the LBM Journal, sales consultant Bill Lee posed the question, "Is your team trained to deal with price objections?" Short answer: no. Upon reading Bill’s article, a sales manager from Wisconsin named Bobby reached out to...

In episode 156, Bradley Hartmann is joined by Bonnie Mauldin of The Mauldin Group, an Atlanta-based web design and internet marketing firm that specializes in the construction industry.  Bonnie is the show's first empath (Don’t know what an...

In episode 155, Bradley is joined by Charlie Coggins, Greenville-Spartanburg Market President at Professional Builders Supply. With the college football season lurching its way through October, we asked Charlie to share some leadership lessons he...

In episode 154 of The Behind Your Back Podcast, Mike Wisnefski, co-founder and CEO of MaterialsXchange, joins the show. Mike discusses the (un)natural progression he made from Badger U (University of Wisconsin Madison) to professional international...

In episode 153, Jenna Duett brings her enthusiasm and insights to the Behind Your Back Podcast. Jenna is the Director of Media and Regional Marketing for one of the largest franchisors in the construction space. Jenna details how she thinks about...

In episode 152, host Bradley Hartmann outlines how teams can invest 90 minutes every 90 days to build stronger, more insightful teams that leverage the commodity of information to bring more contextual information to customers and prospects.

In episode 151, Tim Lyons (VP of Sales at Brockway-Smith Co. aka BROSCO) joins the podcast to discuss sales and leadership at the 130-year-old firm. Founded in 1890, BROSCO is the largest distributor of millwork products in the Northeast. Tim and...

In episode 150, Dr. Ben Bigelow joins the show. Ben is an Associate Professor and the Director of the Construction Science program at the University of Oklahoma. After graduating from Texas A&M, Ben built homes for Centex before being pulled into...

In episode 149, Bradley Hartmann shares the timeless components of remarkability as defined by Michel de Montaigne: utiles-doux in Latin meaning, useful-delightful.

In episode 148, Bradley Hartmann and Jenny T. welcome Tricia Kagerer (Executive Vice President of Risk Control at Jordan Foster Construction) to the show to discuss her new book, The B Words: 13 Words Every Woman Must Navigate for Success. Far from an...

As COVID-19 has made face-to-face selling harder than ever, communicating well via email is as important as ever.  In episode 147, Bradley Hartmann and Jenny T. dissect a series of real-life email sales pitches—the good, the bad, and the...