Episodes

In episode 128, Bradley is joined by epidemiologist Dr. Mark Guinter, PhD, to help us give public health insights far beyond the current COVID-19 experience.

In episode 127, The Behind Your Back Sales Co. presents a new, recurring podcast series featuring four LBM thought leaders: Bradley Hartmann (Founder & CEO of the Behind Your Back Sales Co.), TJ Shaheen (Executive Vice President and 4th generation...

In episode 126, Bradley Hartmann takes another look at the COVID-19 pandemic, this time focusing on what's inside a builder's playbook during times of uncertainty. He talks about:  What you can learn from Zoom's botched meteoric rise 3 phases of...

In the wake of the NFL's first virtual-only draft, we take a look back at "Ep. 69 :: Overconfidence in Drafting Talent: Yours and in the NFL." Bradley Hartmann draws parallels between the 2019 NFL Draft and your business. He highlights the most...

In episode 125, Bradley Hartmann sits down with Stephen James, Founder & CEO of The Leadership Lab and President & Executive Director of Sage Hill Counseling. They dive into:  Why the human aspect is most important for your...

In episode 124, Bradley Hartmann sits down with Parr Lumber's Director of Human Resources, Carl Moyer. They discuss:  How to build a culture employees want to be a part of  What companies do that kills team morale  Carl and Bradley's...

In episode 123, Bradley Hartmann takes a look at Groundhog Day to show you how the stress of COVID-19 might be affecting your leadership. He gives his advice on how to ensure you're making your employees feel valued while still getting the very best...

In episode 122, Bradley sits down with Mike Barrett, owner of Barrett Homes. They discuss:  Starting a business during an economic downturn How you can take advantage of times of uncertainty  How to operate safely during COVID-19 Continuing...

In episode 121, Bradley and Jenny T. discuss habit defense and development in times of uncertainty.  Tactical elements include:  - Why you start with defensive measures against new bad habits - How you can make new habits easy to start -...

In episode 120, Bradley and Jenny T. revisit last Friday's topic of negotiation in times of uncertainty.  Tactical elements include:  - How the clock can help/hurt you - Why you should lead with objections - How to maintain a poker mindset -...

In episode 119, Bradley and Jenny discuss negotiation in times of uncertainty.  Tactical elements include:  - Anticipating the shift to buyers - Understanding loss aversion - Examining cost drivers - Detailing the total cost of ownership -...

In episode 118, we turn our attention to sales leadership in the time of uncertainty. Tactical elements include: - Maintaining confidence - Goals and Q1 progress - Daily planning - Target prospecting Plus a customized sales case study abut Steph Curry...

In episode 117, for the first time on the mini-series, Bradley is joined remotely by Jenny T, to discuss productivity in the time of uncertainty. They give you their tips and tricks to help keep you and your teams productive when dealing with unknown...

In episode 116, the second episode of our daily mini-series, we focus on finding new customers and why it's more important now than ever to continue prospecting. Your company is counting on you to do it. Thanks for listening!

In episode 115, we're doing things a little different than normal. Starting today, we're posting shorter, more tactical episodes to help you navigate this uncertain selling environment. Today's episode covers how to get close to customers in a time of...

In episode 114, Bradley Hartmann turns your attention away from the news to ... the Bachelor. He focuses on a few key sales lessons drawn from the repetitive one-liners heard over and over again on the show to help you become a better, more effective...

In episode 113, Bradley is joined by Tim Beckman, Director of Customer Facing Software at Simpson Strong-Tie. Bradley and Tim discuss how the construction industry is starting to embrace building information modeling, and how using any available...

In episode 112, Bradley Hartmann is joined by Shawn Van Dyke, author of Profit First for Contractors. Bradley and Shawn discuss the challenges contractors face and Shawn gives clear and actionable advice on ways to overcome them to make your business...

In episode 111, Bradley Hartmann heads to Los Angeles to interview Bad Birdie Golf founder Jason Richardson. Jason discusses how his company is embracing boldness to stand out against other golf apparel brands and how a hard working, problem-solving...

In episode 110, Bradley Hartmann is joined by Sunny Bowman, President/Owner of Dakota County Lumber Company. Bradley and Sunny discuss the way entering the workforce right after the recession shapes how she runs her business and helps her maintain a...

In episode 109, Bradley Hartmann is joined by Cameron Ashley CEO Donny DeMarie, nearly one year after Donny's first appearance on the podcast. The pair talk about Cameron Ashley's progress over the last year, their push into the online marketplace,...

In episode 108, Bradley is joined by Lee and Terry Resnick (sometimes known as TerryLee) to discuss the biggest risk in your business. The Resnick brothers detail how planning for the future will protect the longevity of your business and ensure its...

In episode 107, Bradley is joined by Bob, Dan, and Bobby Krueger, of the Cleveland-based Krueger Group. In a rare 4-person podcast, Bradley and the Krueger's discuss how they're working together to build a family legacy and give their tips and tricks...

In episode 106, Bradley is joined by Jenny T. (back from her double secret probation) to discuss the G.A.P.P. goal tracking model. This model can help you and your employees by making goals easy to track, specifying activities and results, driving...