Episodes

May 1, 2020

Ep. 127 :: Unessential Business with Zach Williams, Brett Thorne, and…

In episode 127, The Behind Your Back Sales Co. presents a new, recurring podcast series featuring four LBM thought leaders: Bradl…

Episode page
April 29, 2020

Ep. 126 :: Yes, there is a playbook for this

In episode 126, Bradley Hartmann takes another look at the COVID-19 pandemic, this time focusing on what's inside a builder's pla…

Episode page
April 27, 2020

Flashback to Ep. 69 :: Overconfidence in Drafting Talent: Yours and i…

In the wake of the NFL's first virtual-only draft, we take a look back at "Ep. 69 :: Overconfidence in Drafting Talent: Yours and…

Episode page
April 22, 2020

Ep. 125 :: Stephen James of the Leadership Lab

In episode 125, Bradley Hartmann sits down with Stephen James, Founder & CEO of The Leadership Lab and President & Executive Dire…

Episode page
April 15, 2020

Ep. 124 :: Yes, Fear Works (But there’s a better way) with Carl Moyer…

In episode 124, Bradley Hartmann sits down with Parr Lumber's Director of Human Resources, Carl Moyer. They discuss:  How to bui…

Episode page
April 13, 2020

Ep. 123 :: What do you never want them to feel?

In episode 123, Bradley Hartmann takes a look at Groundhog Day to show you how the stress of COVID-19 might be affecting your lea…

Episode page
April 8, 2020

Ep. 122 :: Mike Barrett of Barrett Homes: Finding the Upside In Any D…

In episode 122, Bradley sits down with Mike Barrett, owner of Barrett Homes. They discuss:  Starting a business during an econom…

Episode page
April 1, 2020

Ep. 121 :: Habit Defense and Development in times of uncertainty

In episode 121, Bradley and Jenny T. discuss habit defense and development in times of uncertainty.  Tactical elements include:  …

Episode page
March 31, 2020

Ep. 120 :: Negotiation in times of uncertainty, part 2

In episode 120, Bradley and Jenny T. revisit last Friday's topic of negotiation in times of uncertainty.  Tactical elements inclu…

Episode page
March 30, 2020

Ep. 119 :: Negotiation in times of uncertainty, part 1

In episode 119, Bradley and Jenny discuss negotiation in times of uncertainty.  Tactical elements include:  - Anticipating the sh…

Episode page
March 27, 2020

Ep. 118 :: Sales leadership in times of uncertainty

In episode 118, we turn our attention to sales leadership in the time of uncertainty. Tactical elements include: - Maintaining co…

Episode page
March 26, 2020

Ep. 117 :: Productivity in times of uncertainty

In episode 117, for the first time on the mini-series, Bradley is joined remotely by Jenny T, to discuss productivity in the time…

Episode page
March 25, 2020

Ep. 116 :: Prospecting in times of uncertainty

In episode 116, the second episode of our daily mini-series, we focus on finding new customers and why it's more important now th…

Episode page
March 24, 2020

Ep. 115 :: Customer Intimacy in times of uncertainty

In episode 115, we're doing things a little different than normal. Starting today, we're posting shorter, more tactical episodes …

Episode page
March 19, 2020

Ep. 114 :: Broaching the Lessons of The Bachelor

In episode 114, Bradley Hartmann turns your attention away from the news to ... the Bachelor. He focuses on a few key sales lesso…

Episode page
March 11, 2020

Ep. 113 :: Building the Future with Tim Beckman of Simpson Strong-Tie

In episode 113, Bradley is joined by Tim Beckman, Director of Customer Facing Software at Simpson Strong-Tie. Bradley and Tim dis…

Episode page
March 4, 2020

Ep. 112 :: Shawn Van Dyke on helping contractors profit first

In episode 112, Bradley Hartmann is joined by Shawn Van Dyke, author of Profit First for Contractors. Bradley and Shawn discuss t…

Episode page
Feb. 26, 2020

Ep. 111 :: Branding Bad Birdie Golf with Jason Richardson

In episode 111, Bradley Hartmann heads to Los Angeles to interview Bad Birdie Golf founder Jason Richardson. Jason discusses how …

Episode page
Feb. 19, 2020

Ep. 110 :: It's Always Sunny in Dakota County with Sunny Bowman

In episode 110, Bradley Hartmann is joined by Sunny Bowman, President/Owner of Dakota County Lumber Company. Bradley and Sunny di…

Episode page
Feb. 12, 2020

Ep. 109 :: CEO Donny DeMarie: Delivering Value Beyond Breaking Bulk

In episode 109, Bradley Hartmann is joined by Cameron Ashley CEO Donny DeMarie, nearly one year after Donny's first appearance on…

Episode page
Feb. 5, 2020

Ep. 108 :: Addressing the biggest risk in your business with Lee and …

In episode 108, Bradley is joined by Lee and Terry Resnick (sometimes known as TerryLee) to discuss the biggest risk in your busi…

Episode page
Jan. 29, 2020

Ep. 107 :: Building a Family Legacy with Bob, Dan and Bobby Krueger

In episode 107, Bradley is joined by Bob, Dan, and Bobby Krueger, of the Cleveland-based Krueger Group. In a rare 4-person podcas…

Episode page
Jan. 22, 2020

Ep. 106 :: Identifying the G.A.P.P in Your Leadership Model

In episode 106, Bradley is joined by Jenny T. (back from her double secret probation) to discuss the G.A.P.P. goal tracking model…

Episode page
Jan. 15, 2020

Ep. 105 :: From Notre Dame to the NFL to Identifying Needs with Dan O…

In episode 105, Bradley is joined by former Notre Dame and NFL football player Dan O'Leary of the Garland Company. Bradley and Da…

Episode page