Nov. 4, 2020

Ep. 158 :: Tom and T.J. McNulty of Hingham Lumber Company

In episode 158, Tom and T.J. McNulty of Hingham Lumber Company in Cohasset, MA join the show. Tom and T.J. are the second and third generation father and son team leading Hingham as it strives daily to be The Better …

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Oct. 28, 2020

Ep. 157 :: Overcoming the Price Objection, "Is this the best you can …

In the September issue of the LBM Journal, sales consultant Bill Lee posed the question, "Is your team trained to deal with price objections?" Short answer: no. Upon reading Bill’s article, a sales manager from Wisconsin named Bobby reached out …

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Oct. 21, 2020

Ep. 156 :: Brand Identity and Positioning with Bonnie Mauldin of The …

In episode 156, Bradley Hartmann is joined by Bonnie Mauldin of The Mauldin Group, an Atlanta-based web design and internet marketing firm that specializes in the construction industry. Bonnie is the show's first empath (Don’t know what an...

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Oct. 14, 2020

Ep. 155 :: Gridiron Leadership Lessons with Charlie Coggins

In episode 155, Bradley is joined by Charlie Coggins, Greenville-Spartanburg Market President at Professional Builders Supply. With the college football season lurching its way through October, we asked Charlie to share some leadership lessons he...

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Oct. 7, 2020

Ep. 154 :: Digitizing LBM with Mike Wisnefski of MaterialsXchange

In episode 154 of The Behind Your Back Podcast, Mike Wisnefski, co-founder and CEO of MaterialsXchange, joins the show. Mike discusses the (un)natural progression he made from Badger U (University of Wisconsin Madison) to professional international...

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Sept. 30, 2020

Ep. 153 :: Thinking Like a Franchisor with Jenna Duett

In episode 153, Jenna Duett brings her enthusiasm and insights to the Behind Your Back Podcast. Jenna is the Director of Media and Regional Marketing for one of the largest franchisors in the construction space. Jenna details how she thinks …

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Sept. 28, 2020

Ep. 152 :: Going on Offense with Information: the 90x90 Meeting

In episode 152, host Bradley Hartmann outlines how teams can invest 90 minutes every 90 days to build stronger, more insightful teams that leverage the commodity of information to bring more contextual information to customers and prospects.

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Sept. 23, 2020

Ep. 151 :: Tim Lyons, VP of Sales at BROSCO sponsored by the World Mi…

In episode 151, Tim Lyons (VP of Sales at Brockway-Smith Co. aka BROSCO) joins the podcast to discuss sales and leadership at the 130-year-old firm. Founded in 1890, BROSCO is the largest distributor of millwork products in the Northeast. Tim …

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Sept. 16, 2020

Ep. 150 :: Dr. Ben Bigelow of Boomer Sooner U: From Building Homes to…

In episode 150, Dr. Ben Bigelow joins the show. Ben is an Associate Professor and the Director of the Construction Science program at the University of Oklahoma. After graduating from Texas A&M, Ben built homes for Centex before being pulled …

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Sept. 14, 2020

Ep. 149 :: How To Be Remarkable: utiles-doux

In episode 149, Bradley Hartmann shares the timeless components of remarkability as defined by Michel de Montaigne: utiles-doux in Latin meaning, useful-delightful.

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Sept. 9, 2020

Ep. 148 :: The B Words with Tricia Kagerer, EVP at Jordan Foster

In episode 148, Bradley Hartmann and Jenny T. welcome Tricia Kagerer (Executive Vice President of Risk Control at Jordan Foster Construction) to the show to discuss her new book, The B Words: 13 Words Every Woman Must Navigate for Success. …

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Sept. 2, 2020

Ep. 147 :: Your Email Sales Pitch: Do this, not that.

As COVID-19 has made face-to-face selling harder than ever, communicating well via email is as important as ever. In episode 147, Bradley Hartmann and Jenny T. dissect a series of real-life email sales pitches—the good, the bad, and the...

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Aug. 26, 2020

Ep. 146 :: Innovating Results with Corinne Miller

"Because its purpose is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation." - Dr. Peter Drucker In episode 146, Bradley Hartmann connects with one of his former MBA professors,...

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Aug. 19, 2020

Ep. 145 :: Leadership Lessons with Russ Kathrein

In episode 145, Russ Kathrein joins the show to talk about his recent departure from Alexander Lumber, a few of his lessons learned, and leadership principles that can guide us all.

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Aug. 12, 2020

Ep. 144 :: Profits, Gazelles, and Charlie The Milkman: Bruce Merrifie…

Part II of Bradley Hartmann's conversation with Bruce Merrifield, President of Merrifield Consulting Group and partner at WayPoint Analytics. They continue the discussion on profit models, customer profitability rankings, the importance of identifying...

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Aug. 6, 2020

Ep. 143 :: Bruce Merrifield on Intentional Profit Management

“To succeed in business, you have to have a genuine, honest-to-goodness interest in profitability. And most people don’t.” —The Art of Profitability by Adrian Slywotzky Our guest on episode 143 is Bruce Merrifield, President at...

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July 29, 2020

Ep. 142 :: Marketing the Non-Redskins and Wood Science With WindsorON…

On today’s episode, Hartmann and Jenny T. are joined by a pair of guests from WindsorONE. Corbin Rinehart is a Regional Sales Manager at WindsorONE, a wood science expert, and an avid fisherman—all of which were assembled into a unique …

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July 22, 2020

Ep. 141 :: Leading Boomers to Gen Z with Jim Thillen, Regional Genera…

In episode 141 you'll meet Jim Thillen, the Regional General Superintendent at The Beck Group, an international commercial construction firm based in Dallas, TX. Jim is a 3rd generation builder, an early adopter of technology in the construction space...

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July 20, 2020

Ep. 140 :: Emergency Muji Pod with Jenny T.

In this emergency podcast, Jenny T. and Bradey Hartmann discuss the Muji bankruptcy (in the U.S. only) and its effects on the supply and demand of .38 gel ink ballpoint pens. They also discuss the world's longest-running corporations.

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July 15, 2020

Ep. 139 :: Coach Herm Edwards on Football, Leadership, and Life.

In episode 139, host Bradley Hartmann recounts his impromptu one-on-one session with Coach Herm Edwards, former NFL player and coach who is currently the Head Coach at Arizona State University in Tempe, AZ. Coach Herm shared his insights on football,...

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July 8, 2020

Ep. 138 :: Coaching and Leadership with Sean Reid of Arrowhead

In episode 138, Bradley Hartmann connects with Sean Reid of Arrowhead Coaching and Facilitation Solutions based near Hamilton, Ontario (CA). Sean shares lessons learned from writing a speech for the Queen of England, a situational leadership framework...

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July 1, 2020

Ep. 137 :: Hartmann's Out! Guest host Tim Rethlake Interviews Builders

In episode 137, a bit of (meaningless) history is made as Bradley Hartmann's role of podcast host transitions to past guest, VP of Trade Marketing and Sales Training at Hearth and Home Technologies, Tim Rethlake. Joining Tim on the podcast …

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June 24, 2020

Ep. 136 :: Kimberly Simonson on Technology and Innovation

In episode 136, Bradley Hartmann is joined by Kimberly Simonson, President of Simonson Design USA. In her firm, Kimberly and her team, which includes family, leverages the power of 3D design software to help dealers and home owners improve the …

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June 17, 2020

Ep. 135 :: Avoiding Cobra Effects - Motivation, Incentives, and Unint…

In episode 135, Bradley Hartmann shares an excerpt from his upcoming book project with Carl Moyer (Director of Human Resources at Parr Lumber Company) titled, Yes, Fear Works (But There's a Better Way). This episode deals with attempts at motivation,...

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