Episodes
252 :: Greg Templeman, President at Sunpro :: From Behavior-Based Pri…
In episode 252, Bradley is joined by Greg Templeman, President at . Greg discusses how Sunpro removes emotion from pricing with their behavior-based pricing model. He details how their customers are effectively categorized based on 4 metrics, which...
251 :: Rita Ferris, President of the NRLA: Increasing the Value of As…
In episode 251, Bradley is joined by Rita Ferris, President of the . Rita discusses the cause and effect of raising association dues. Even when there's no choice but to raise dues, she examines how to bring additional value at …
250 :: Jerry Maguire, Dicky Fox, and an All Star Lineup of Past Guest…
On our milestone 250th Episode, we show our appreciation for the great Dicky Fox. Dicky Fox, a fantastic character in the film Jerry Maguire, gave sound sales and life advice throughout the movie. We also hear from many of our …
249 :: Sean Shields of SBCA on The Essential Components of Communicat…
In episode 249, Bradley is joined by Sean Shields, Director of Communications at the (SBCA). Sean discusses how the ability to have full information will help you drive creativity to close deals with your customers. Sean also explains how...
248 :: Josh Adams, VP of Ops at NPL on Alliances That Drive Workforce…
In episode 248, Bradley is joined by Josh Adams, Vice President of Operations at . We discuss the value of building alliances with the people you serve everyday in order to grow together. Josh explains how maintaining your focus is...
247 :: How to Build an Authentic Brand Story with Heather Bowman of S…
In episode 247, Bradley is joined by Heather Bowman, Director of Marketing at Superior Plastic and Key-Link Fencing and Railing. We discuss how to build trust at an early stage of a marketing relationship. Heather explains how consistent...
246 :: Rising Together Through DE&I with Clayco's Dan Lester
In episode 246, Bradley is joined by Dan Lester, Director of Field Diversity, Inclusion and Culture at . Dan explains leadership lessons he learned while playing football at The University of Missouri Rolla, including how to adapt on the...
245 :: Overcoming Major League Adversity with Ryan McKenna of McKenna…
In episode 245, Bradley is joined by Ryan McKenna, Founder and CEO of . Ryan discusses how the extreme adversity he faced in the athletic world allowed him to find his dream job in the real estate equity industry. Ryan …
244 :: Offsite Insights with Agorus CEO, Garrett Moore
In episode 244, Bradley is joined by Garrett Moore, CEO and Founder of . Garrett explains how Agorus has streamlined and accelerated the custom home building process and what makes them different. He reflects on the leadership lessons he...
243 :: Fostering Leadership Development By Providing Feedforward with…
In episode 243, Bradley is joined by Melissa Dalton, Head of Global Talent and Organizational Effectiveness at . Melissa explains the difference between giving feedback vs. feedforward when doing evaluations. She discusses the advantages,...
242 :: John Madden: The Greatest Football Salesman
In episode 242, Bradley and Erik discuss Football Hall of Famer, former coach, broadcaster, and salesman, John Madden. They examine what made Madden such a great salesman of the game of football, from the game itself, to the most profitable...
241 :: Stories from the Negotiating Table with Bobby Krueger of The K…
In episode 241, Bradley is joined by returning guest Bobby Krueger, Principle at in Chicago, IL and President of in Cleveland, OH. Bobby shares some great examples of how to sell in today's climate. He also reflects on recent negotiations...
240 :: Glory Days - They'll Pass You By: Prepare for the Future Now
In episode 240, Bradley explains how to avoid bad habits during the glory days to prepare you for the future. How documenting your assumptions will help when setting annual goals and budgets. Bradley also reveals how using the can help...
239 :: The Wolf of Wall Street: Sales in Cinema with Mark Scherer
In episode 239, returning guest Mark Scherer, COO of joins Bradley and Erik to break down another Sales in Cinema film, The Wolf of Wall Street. Mark examines 3 scenes including the infamous Leonardo DiCaprio - Matthew McConaughey scene. ...
238 :: Kent Jobe of Franklin Building Supply: Sales Hurdles When Unde…
In episode 238, Bradley is joined by Kent Jobe of Franklin Building Supply, otherwise known as The Most Interesting Sales VP in the World. Kent explains why under promising and over delivering actually causes problems. We discuss the...
237 :: Melanie Bisson of Grabber: How Your Company Can Benefit By Usi…
In episode 237, Bradley is joined by Melanie Bisson, Director of LBM Sales at Grabber Construction Products. Melanie explains Artificial Intelligence (AI), how it works, and the several ways companies can leverage it to innovate. This...
236 :: Clay Miller of Aurora Timberland: Logging Netflix's Big Timber
In episode 236, Bradley is joined by Clay Miller, Hardwood Lumber Expert at . Clay examines 3 fantastic scenes from the Netflix series Big Timber and shares his similar experiences and lessons learned from these encounters. While Aurora...
235 :: Bruce Marshall - Rookie Sales Pro: A Story That Must Be Told
In episode 235, Bradley is joined by Bruce Marshall from Rookie Sales Pro, LLC. Bruce shares the inspiring story of his rise from a diesel truck mechanic to sales leader, business owner, entrepreneur, and sales rapper. He explains how...
234 :: Scott Simpson & Shawn Cunningham of Capital One Trade Credit: …
In episode 234, Bradley is joined by Vice President, Shawn Cunningham and Managing Vice President Scott Simpson. They discuss the Capital One Trade Credit Platform and why it's different, their approach to managing relationships, and whether or...
233 :: Glengarry Glen Ross: Sales in Cinema with Matt Potter
In episode 233, returning guest and sales extraordinaire, Matt Potter, joins Bradley to break down another Sales in Cinema film, Glengarry Glen Ross. Matt dissects 4 scenes including the infamous ABC, Always Be Closing, Alec Baldwin scene....
232 :: Dan Butterfield of Daltile and Steve Chesin of Carpets N More:…
In episode 232, Bradley visits with Dan Butterfield, VP of Residential Sales at Daltile, and Steve Chesin, CEO of Carpets N More, during the FEI Group National Conference. They discuss how to better diversify your business to become...
231 :: Patrick Warren of Daltile & Megan Bittle of RSI: Using Technol…
In episode 231, Bradley visits with President and CEO, Megan Bittle of RSI Kitchen and Bath, and Patrick Warren, VP of Residential Sales, Dealer and Showrooms at Daltile during the FEI Group National Conference. They discuss how work-life has...
230 :: The Strangest Secret in Sales
In episode 230, Bradley examines the significance of Earl Nightingale's The Strangest Secret and the effects it has on our everyday lives. Bradley also explains how we can become better versions of ourselves by developing systems of gratitude...
229 :: Ben Simmons and the Downward Spiral
In episode 229, Bradley offers another preview of the 2022 Sales Fundamentals Workshop by comparing Philadelphia 76ers' basketball player, Ben Simmons' downward spiral to a salesperson losing confidence. Bradley explains why we need to be more...