Episodes

Dec. 15, 2022

301 :: Holiday Book Buying Recommendations

In episode 301, Bradley helps those of you struggling to find the perfect holiday gift by offering several book recommendations you should consider. He also reintroduces his PAROLE book scoring system and the concept of the Anti-Library. You can...

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Dec. 13, 2022

300 :: Brent Hull and Mike Barrett: 100 Year Windows and Construction…

In episode 300, Bradley sits down with owner and founder of Hull Works, Brent Hull and owner of Barrett Homes, Mike Barrett. They discuss designing the 100 Year Window and why it's important to move away from the disposable mindset …

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Dec. 8, 2022

299 :: Mis-Judging Ohtani, The Black Swan Innovation in Baseball

In episode 299, Bradley explains why we continue to discount the feats of pitcher/outfielder/designated hitter/unicorn, , while shining a light on great, but lesser players such as outfielder (only), . How does this relate to business...

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Dec. 6, 2022

298 :: Armen Alajian of Arto: The Empresario of Brick

In episode 298, Bradley is joined by Armen Alajian, owner of Arto Brick. In this roller coaster episode, Bradley and Armen touch on many subjects including craftsmanship, leadership, technology, and family. Armen reveals the struggles he's...

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Dec. 1, 2022

297 :: Bill Walton :: One-on-One Leadership Discussion with the NBA L…

In episode 297, Bradley is joined by NBA Legend and Hall of Famer Bill Walton at Annual Convention that was held October 19-21 in San Diego, CA. Bill discusses leadership lessons he learned from coaches, including John Wooden at UCLA, …

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Nov. 29, 2022

296 :: Bill Walton, NBA Legend - Keynote Live from WCLBMA's Annual Co…

In episode 296, Bradley introduces NBA Legend and Hall of Famer Bill Walton at Annual Convention that was held October 19-21 in San Diego, CA. Bill discusses how he had to overcome many obstacles throughout his life including a tremendous …

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Nov. 22, 2022

295 :: Rikka Brandon: Recruiting and Hiring Expert, Live from the WCL…

In episode 295, Bradley is joined by Rikka Brandon, President and Chief Executive Recruiter at . Rikka reveals her 3S Framework for you can follow to hire effectively in your organization. She offers insights into assembling talent for...

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Nov. 21, 2022

294 :: WCLBMA All Star Panel Lineup :: Matt Saunders of John Burns Re…

In episode 294, Bradley introduces an all star panel at the Annual Convention that was held October 19-24 in San Diego, CA. The panelist included Matt Saunders of , George Emmerson of , Steve Patterson of . Steve Swanson of …

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Nov. 15, 2022

293 :: Bill Lee: Kolbe Assessment to GSD

In episode 293, Bradley is joined by Sales Leader and Consultant Bill Lee. They discuss the importance of using assessment tests, such as the Kolbe A, to determine whether a person would be a good fit to join your company …

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Nov. 10, 2022

292 :: Know Your Role. Do Your Job: The Risks of Wearing Too Many Hats

In episode 292, Bradley offers a preview of the being held April 10-12, 2023 in Ft. Worth, Texas. He also tells the story of Venture Capitalist, Luke Nosek, who missed out on huge opportunities because he was wearing too many …

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Nov. 8, 2022

291 :: Negotiation and the 2023 Sales Fundamentals Workshop

In episode 291, Bradley offers a preview of the being held April 10-12, 2023 in Ft. Worth, Texas. He also offers tips to negotiate and save money. Bradley reveals the difference between negotiation, The Journey, and negotiation, The...

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Nov. 3, 2022

290 :: Time Management and the 2023 Sales Fundamentals Workshop

In episode 290, Bradley and Erik: The Producer offer a preview of the being held April 10-12, 2023 in Ft. Worth, Texas. They also discuss the importance of a time management system and why a to-do list isn't a time …

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Nov. 1, 2022

289 :: Sales Pipeline Management and the 2023 Sales Fundamentals Work…

In episode 289, Bradley and Erik: The Producer offer a preview of the being held April 10-12, 2023 in Ft. Worth, Texas. They also discuss the importance of tracking your pipeline and answer the most common objections they hear from …

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Oct. 28, 2022

288 :: Kimberly Simonson on Hurricane Ian Rebuilds and Risk

In episode 288, Bradley speaks with President of Simonson Design USA, Kimberly Simonson, about the devastation that Hurricane Ian caused in Florida. Kimberly offers advice for those who have been affected including several steps you can take to...

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Oct. 27, 2022

287 :: The Bold Look of Walking in Stupid Every Morning: RIP Herb Koh…

In episode 287, Bradley examines the lives of two entrepreneurs who recently passed, Herb Kohler, Jr. and Dan Wieden. Herb Kohler, Jr. who led the Kohler brand went from poetry to hotels to golf courses to faucets. Dan Wieden made …

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Oct. 25, 2022

286 :: Maria Khokhlova :: Co-Founder of TraceAir, Drone-Driven Home B…

In episode 286, Bradley is joined by Co-Founder and Chief Product Officer of Trace Air, Maria Khokhlova. They discuss how to leverage tools and analytics to inform better decision making, homebuilder pain points, and innovation in the...

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Oct. 18, 2022

285 :: Dan Efenecy of Carter Lumber: Hunting Before You're Hungry

In episode 285, Bradley is joined by Carter Lumber Market Sales Manager, Dan Efenecy. They examine managing emotions in order to lead effectively. Dan discusses they keys to successful personal branding. Also, he shares insights into...

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Oct. 13, 2022

284 :: Roundtables, Conflicts of Interest, and the Equitable Exchange…

In episode 284, Bradley and Erik: The Producer make a pit-stop in Lancaster, PA and discuss industry roundtables and how they can be improved. They also examine the conflicts of interest that exists with the current roundtable. This episode is...

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Oct. 11, 2022

283 :: Gary Geiman :: How to DMN8 Your Personal Brand

In episode 283, Bradley is joined by author and Business Growth Expert, Gary Geiman. We examine teaching standards of behaviors consistently in order to be successful. Also, we discuss the importance of defining your mission and making...

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Oct. 6, 2022

282 :: The Anti-Library :: The Most Valuable Version of a Personal Li…

In episode 282, Bradley explains the concept of an Anti-Library which was first conceived by Nicholas Taleb. He also reveals several books in his Anti-Library. This episode is brought to you by *** If you enjoyed this podcast, we'd sincerely...

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Oct. 4, 2022

281 :: Bev Garnant, Executive Director of ASCC :: Earning Enough Trus…

In episode 281, Bradley is joined by Bev Garnant, Executive Director of American Society of Concrete Contractors. We discuss building a strong culture within your organization, the fundamentals of story telling. Bev shares how she...

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Sept. 27, 2022

280 :: Sundt Construction: The Making of a Private Podcast

In episode 280, Bradley and Erik The Producer are joined by District HS&E, Adam Mack and Project Manager, Brandon Drury of Sundt Construction. Adam and Brandon have begun their journey to create an internal podcast at Sundt to drive employee...

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Sept. 22, 2022

279 :: Unlearning The Alcatraz Rule to Grow Faster, More Enjoyably

In episode 279 Bradley explains the Alcatraz Rule and how his friend, Patrick, misapplies it to NOT listen to this podcast, despite being a fan of it. Bradley discusses why you should discard the Alcatraz Rule and consume as much …

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Sept. 20, 2022

278 :: Keegan O'Reilly of Brand Vaughan Lumber Co. - Optimism and Exp…

In episode 278, Bradley is joined by Brand Vaughan Outside Sales Representative Keegan O'Reilly. Keegan and Bradley discuss setting realistic expectations, the benefits of time management, and more. You don't want to miss the ending of the...

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