Videos

May 31, 2022

258 :: Ryan Scaife of Lezzer Lumber: Marketing Insights to Drive Sales and Social Engagement

In episode 258, Bradley is joined by Ryan Scaife, Marketing Consultant at Senergy Marketing Group for Lezzer Lumber. Ryan discusses how he and his team develop their marketing content calendar and how video plays a large role in their efforts. He also shares opportunities where companies can involve employees and…

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May 27, 2022

The Behind Your Back Podcast: Nick Kuiken, VP of Sales at Kuiken Brothers - The OSR Academy

On The Behind Your Back Podcast, Bradley Hartmann, CEO and President of Behind Your Back Sales and Nick Kuiken, Vice President of Sales at Kuiken Brothers Company, Inc discuss the upcoming OSR Academy designed to train outside sales representatives that will launch in September of 2022. #Sales #Lumber #LBM #Construction…

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May 26, 2022

The Behind Your Back Podcast: Nick Kuiken, VP of Sales at Kuiken Bros: New Methods of Sales Training

On The Behind Your Back Podcast, Nick Kuiken, Vice President of Sales at Kuiken Brothers Company, Inc discusses the need for a shift in how salespeople are trained and why you can't rely on the old methods anymore. #Sales #Lumber #LBM #Construction #Leadership #SalesDevelopment #Training #OSRAcademy #KuikenBrothers #Prospecting #Salespeople #BehindYourBackPodcast…

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May 25, 2022

The Behind Your Back Podcast: Nick Kuiken, VP of Sales at Kuiken Bros. - Sales Development Outlook

On The Behind Your Back Podcast, Nick Kuiken, Vice President of Sales at Kuiken Brothers Company, Inc discusses the prospects of losing a good portion of the current salesforce in the next 5-10 years and why the time is now to start training their replacements. #Sales #Lumber #LBM #Construction #Leadership…

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May 24, 2022

257 :: Nick Kuiken: VP of Sales at Kuiken Brothers on the Challenges of Sales Development

In episode 257, Bradley is joined by Nick Kuiken, Vice President of Sales at Kuiken Brothers. They examine the challenges developing current and future sales professionals while introducing the OSR Academy as a solution to solve to those challenges. Nick discusses the prospects of losing as many as 40% of…

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May 17, 2022

256 :: Kolby Dukes and Brad Marks: Live from LBM Advantage's NextGen Leadership Conference

In episode 256, Bradley is joined by Kolby Dukes of Dukes Lumber and Senior Sales Executive at Culpeper Wood Preservers, Brad Marks at the LBM Advantage 2022 NextGen Leadership Conference. They discuss how important building relationships have become while the supply chain challenge continues to exist. Kolby and Brad also…

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May 16, 2022

The Behind Your Back Podcast: Abhi Singh, COO of New South Construction Supply: Tough Conversations

On The Behind Your Back Podcast, Abhi Singh, COO of New South Construction Supply, discusses his approach to having tough conversations with employees and customers. The full episode is now available to watch on our YouTube Channel http://ow.ly/sP9B50J6QFy #Sales #Lumber #LBM #Construction #Leadership #Culture #Business #NewSouthConstruction #ArtOfWar #BehindYourBackPodcast #YouAreOwedNothing #DeliverValueFirst

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May 12, 2022

The Behind Your Back Podcast: Abhi Singh, COO of New South Construction Supply: Segment 1 - Culture

On Episode 255 of The Behind Your Back Podcast, Abhi Singh, COO of New South Construction Supply reveals and explains the formula he uses to achieve results. In Segment 1, Abhi shares shares a story about how culture affects employees. #Sales #Lumber #LBM #Construction #Leadership #Culture #Business #NewSouthConstruction #ArtOfWar #BehindYourBackPodcast…

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May 12, 2022

The Behind Your Back Podcast : Abhi Singh, COO of New South Construction Supply: Segment 2 - Formula

In Segment 2 of Episode 255 of The Behind Your Back Podcast, Abhi Singh, COO of New South Construction Supply reveals and explains the formula he uses to achieve results. #Sales #Lumber #LBM #Construction #Leadership #Culture #Business #NewSouthConstruction #ArtOfWar #BehindYourBackPodcast #YouAreOwedNothing #DeliverValueFirst https://www.behindyourbackpodcast.com/255-abhi-singh-coo-of-new-south-construction-supply-on-the-leadership-equation-lpxcr/

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May 12, 2022

The Behind Your Back Podcast :: Abhi Singh, COO of New South Construction Supply: Segment 3 - Sales

On the The Behind Your Back Podcast, Abhi Singh, COO of New South Construction Supply, reveals and explains the formula he uses to achieve results. In Segment 3, Abhi discusses the optimal number of accounts a salesperson should have. #Sales #Lumber #LBM #Construction #Leadership #Culture #Business #NewSouthConstruction #ArtOfWar #BehindYourBackPodcast #YouAreOwedNothing…

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May 12, 2022

The Behind Your Back Podcast :: Abhi Singh, COO of New South Construction Supply: Segment 4 - Books

On Episode 255 of The Behind Your Back Podcast, Abhi Singh, COO of New South Construction Supply reveals and explains the formula he uses to achieve results. In Segment 4, Abhi shares 2 books he recommends for everyone. #Sales #Lumber #LBM #Construction #Leadership #Culture #Business #NewSouthConstruction #ArtOfWar #BehindYourBackPodcast #YouAreOwedNothing #DeliverValueFirst…

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May 12, 2022

The Behind Your Back Podcast :: Remembering Kate Whittemore :: Leading Through Tough Times

On Episode 254 of The Behind Your Back Podcast, General Manager, Ryan Rennells and Office Manager, Sam Robinson of Home Central Stores discuss how Owner and President Kate Whittemore led the company through the toughest, darkest times they've seen by putting people first despite fighting her own battle against breast…

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May 12, 2022

The Behind Your Back Podcast :: Remembering Kate Whittemore :: She Never Stopped Caring About Others

On Episode 254 of The Behind Your Back Podcast, General Manager, Ryan Rennells and Office Manager, Sam Robinson of Home Central Stores discuss how Owner and President Kate Whittemore, who tragically passed away in 2021 after her battle with breast cancer, never stopped caring about others even as she was…

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May 10, 2022

255 :: Abhi Singh, COO of New South Construction Supply on the Leadership Equation L(PxC)=R

In episode 255, Bradley is joined by Abhi Singh, COO of New South Construction Supply. Abhi reveals and explains the formula he uses to achieve results. He also discusses the It's up to you approach of his leadership style and why it's so effective. Finally, Abhi shares two books he…

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May 5, 2022

254 :: Remembering Kate Whittemore :: A Legacy of LBM Leadership at Home Central

In episode 254, Bradley is joined by GM Ryan Rennells and Office Manager Sam Robinson of Home Central Stores as they detail the life of Owner and President Katherine Whittemore, who tragically passed away in 2021 after her battle with breast cancer. They recall how Kate touched the lives of…

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May 3, 2022

253 :: Drafting Your Ideal Client Roster of the Future

In episode 253, now that the 2022 NFL Draft has concluded, Bradley compares the need to continue prospecting to NFL teams drafting new players each year. Just because you have a great roster doesn't mean you don't need to continue to build relationships for the future. Bradley and Erik "The…

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April 28, 2022

The Behind Your Back Podcast :: Greg Templeman's Transformative Mission to Siberia

On this week's The Behind Your Back Podcast, Greg Templeman, President at Sunpro Corporation, discusses the leadership lessons he learned while on a mission in Siberia and how those years affected his life moving forward. #Sales #Lumber #LBM #Construction #Leadership #Sunpro #Siberia #Pricing #Metrics #Analytics #BehindYourBackPodcast #YouAreOwedNothing #DeliverValueFirst

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April 26, 2022

252 :: Greg Templeman, President at Sunpro :: From Behavior-Based Pricing to Siberian Leadership...

In episode 252, Bradley is joined by Greg Templeman, President at Sunpro. Greg discusses how Sunpro removes emotion from pricing with their behavior-based pricing model. He details how their customers are effectively categorized based on 4 metrics, which impacts their pricing. Greg also shares leadership lessons he learned while living…

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April 19, 2022

251 :: Rita Ferris, President of the NRLA: Increasing the Value of Associations

In episode 251, Bradley is joined by Rita Ferris, President of the Northeastern Retail Lumber Association (NRLA). Rita discusses the cause and effect of raising association dues. Even when there's no choice but to raise dues, she examines how to bring additional value at the same time. This episode is…

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April 12, 2022

250 :: Paying Homage to Dicky Fox

On our milestone 250th Episode, we show our appreciation for the great Dicky Fox. Dicky Fox, a fantastic character in the film Jerry Maguire, gave sound sales and life advice throughout the movie. We also hear from many of our past podcast guests who share their favorite Dicky Fox-isms. You…

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April 5, 2022

249 :: Sean Shields of SBCA on The Essential Components of Communicating Value

In episode 249, Bradley is joined by Sean Shields, Director of Communications at the Structural Building Components Association (SBCA). Sean discusses how the ability to have full information will help you drive creativity to close deals with your customers. Sean also explains how component manufacturers need to adopt a new…

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March 29, 2022

248 :: Josh Adams, VP of Ops at NPL on Alliances That Drive Workforce Development

In episode 248, Bradley is joined by Josh Adams, Vice President of Operations at NPL. We discuss the value of building alliances with the people you serve everyday in order to grow together. Josh explains how maintaining your focus is essential when having to navigate through red tape at any…

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March 22, 2022

247 :: How to Build an Authentic Brand Story with Heather Bowman of Superior Plastic

In episode 246, Bradley is joined by Heather Bowman, Director of Marketing at Superior Plastic and Key-Link Fencing and Railing. We discuss how to build trust at an early stage of a marketing relationship. Heather explains how consistent experiences will help you build a brand story with your customers. Heather…

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March 15, 2022

246 :: Rising Together Through DE&I with Clayco's Dan Lester

In episode 246, Bradley is joined by Dan Lester, Director of Field Diversity, Inclusion and Culture at Clayco. Dan explains leadership lessons he learned while playing football at The University of Missouri Rolla, including how to adapt on the fly. Dan also details the origins of Clayco Rising. Finally, Dan…

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