Feb. 17, 2026
Is your team giving the market a different story depending on who they talk to—business development, operations, or leadership?In a soft market, confusion is expensive. If your message, priorities, and capacity don’t match across departments, you don’t just lose efficiency—you lose trust, margins, and momentum.In this episode, Josh Hendrickson, President of Wilson Lumber, breaks down how strong leaders create clarity under pressure, keep sales and operations speaking the same language, and s...