In episode 464, host Bradley Hartmann shares a personal story about his attempts to sell an executive of a multi-billion-dollar company on a new idea. It’s a story about persuasion, business development, and entrepreneurial resilience. Hartmann shares his journey of launching a startup after the great recession, including details about…
Hear what students are saying about the OSR Academy! The mission of the OSR Academy is to intentionally and proactively provide the next generation of LBM (Lumber & Building Materials) outside sales reps with confidence and discipline around the fundamentals of selling, while also giving their sales managers the structure,…
Hear from a sales executive on how the OSR Academy is equipping their commercial sales team with actionable insights—boosting organization, communication, and overall business value. The OSR Academy: Training for Outside Sales Reps and Support for Sales Managers. It’s the only LBM sales development system built for both reps and…
Sales managers face one of the toughest roles in the industry—balancing autonomy, customer needs, pricing, and coaching. Our national Sales Manager Peer Advisory Group helps them cut through the chaos with cadence, confidence, and repeatable habits that drive team success. The OSR Academy: Training for Outside Sales Reps and Support…
The OSR Academy empowers outside sales reps to master key skills like goal-setting, time management, prospecting, and more—while supporting sales managers with ongoing leadership development and monthly peer advisory groups. The OSR Academy: Training for Outside Sales Reps and Support for Sales Managers. It’s the only LBM sales development system…
In this series of testimonial highlights, we'll hear from several students on the impact OSR Academy has had in their professional development. The mission of the OSR Academy is to intentionally and proactively provide the next generation of LBM (Lumber & Building Materials) outside sales reps with confidence and discipline…
The Construction Spanish Toolbox™ is a construction-focused learning system that builds your Spanish skills in just minutes a day over 6 months.
Hartmann shares how selling confidence starts with understanding the builder’s world—their pressures, priorities, and what real value looks like on a jobsite. From luxury custom homes to large national builders, the OSR Academy brings in real builders and owners to help teach the content. These are insights your sales team…
Episode 463 features the expert builder panel from the 6th Annual Sales Fundamentals Workshop held in April 2025 in Fort Worth. The panel features industry leaders Brent Hull of Hull Millwork, Matthew Schmidt of PulteGroup, Bobby Krueger of The Krueger Group and MAVREK Development, Nathan Marsh of V&M Development, Jose…
In episode 462, Dr. Matthew Reyes takes over as host to explore the University of Oklahoma's specialized MBA program tailored for construction professionals. Dr. Reyes and guest Bradley Hartmann discuss the origins of the program, challenges faced, and curriculum designed to build stronger leaders in the construction industry. Reyes and…
In this video, Bradley teaches you paint-specific Spanish words and phrases you need to know; such as ‘necesitar’ or “to need” and “¿Necesitas pintura?” or “Do you need paint?”
In this lesson Bradley begins by revealing Spanish terms for time and schedules, as they are very important to the job site.
In this sample lesson, we’ll talk about different types of PPE by learning how to say hard hat, safety vest, and gloves in Spanish. You can see our unique approach at work in Bradley’s teaching style.
OSR Academy: Training for Outside Sales Reps and Support for Sales Managers The mission of the OSR Academy is to intentionally and proactively provide the next generation of LBM (Lumber & Building Materials) sales reps with confidence and discipline around the fundamentals of selling—while giving sales managers the structure, support,…
Hear what students are saying about the OSR Academy! The OSR Academy is the only LBM sales development system built for both reps and their managers, combining industry-specific content, small-cohort blended learning, and access to a national Sales Manager Peer Advisory Group—all designed to develop the next generation of sales…
Hear what students are saying about the OSR Academy! The mission of the OSR Academy is to intentionally and proactively provide the next generation of LBM (Lumber & Building Materials) outside sales reps with confidence and discipline around the fundamentals of selling, while also giving their sales managers the structure,…
Hear how the OSR Academy is creating alignment, growth, and strategic leadership from the top down.
Episode 461 features a candid conversation between Bradley Hartmann and Adam Kouri from DPR Construction, exploring leadership, personal growth, and team dynamics. Listeners will gain insights into effective leadership strategies, including managing emotions under pressure, understanding "shadow behaviors," and building team health. The discussion covers key leadership principles like treating…
In episode 460 Hartmann and TJ Shaheen (Executive Vice President at Builders’ General) record before and after segments while together in New York City as they saw Glengarry GlenRoss Live on Broadway starring Kieran Culkin, Bill Burr, and Bob Odenkirk (aka Saul from Better Call Saul). The conversation explores sales…
Episode 459 features Jose Berlanga, a serial entrepreneur and co-founder of Tricon Homes in Houston, sharing insights about business, real estate development, and entrepreneurship. Berlanga discusses his journey from starting in various industries to becoming a successful home builder, emphasizing key lessons like developing contractor loyalty, being patient with business…
In episode 458 of the Construction Leadership Podcast sponsored by LBM Journal and facilitated by Rick Schumacher, Bradley Hartmann deconstructs the elements of sales leadership detailed in his new book “The Air Raid Sales Offense.” Joining Hartmann are three industry leaders: Bob Eakin of Curtis Lumber (NY, VT), Tina Breen…
Episode 457 focuses on Brad Jacobs' recent acquisition of Beacon Roofing Supply, featuring insights from industry experts Craig Webb and Jon Vaughan. The discussion explores the strategic rationale behind the “hostile-adjacent” takeover, with Jacobs aiming to double Beacon's profits in three years using his proven playbook. Listeners will gain valuable…
In episode 456 host Bradley Hartmann explores the dangers of overcommitment through the lens of two contrasting figures: Jim Valvano, the national champion basketball coach at N.C. State and Cal Newport, the Georgetown University professor and author. Bradley reflects on Valvano's life, highlighting how his boundless energy and desire to…
On our final day of the 6th Annual Sales Fundamentals Workshop, we put our training into action. Attendees met and learned from real builders, who shared their pain points and their challenges, to help us become better salespeople. Our scoreboard leaders were also announced, and winners received their championship rings!